Archive Internet Marketing Category

Landing Pages – Why You Need Them and How They Help SEO

Whenever you begin studying search-engine optimization, or "SEO," you'll hear a lot about landing pages. To help more people find your website and become new customers, it's critical for you to understand exactly what landing pages are, why you need them and how they enhance your website's overall...Read More >>

How To Make Your Website Stand Out With Videos

Your website must be a haven for visitors who come to read your content, learn about your products and read up on your business. Videos may seem pointless if you are considering making commercial advertisements for your company, but videos on your website can change the way people read your website...Read More >>

How To Use Twitter To Do Keyword Research For Your Website

Since keyword research is quite possibly the most important factor in search-engine optimization, or "SEO," it's critical to know the most effective ways to find the keywords that customers are using when searching for a particular product or service. Only by "speaking their language" by using the...Read More >>

How To Determine If Pay-Per-Click Advertising Is Right for You

You may be skeptical about whether you need Pay-Per-Click (PPC) advertising for your business. It really depends upon how established you are within your niche. This is the simple answer—if you are consistently ranking on the first page of organic search results for your target keywords, then you...Read More >>

Are You Familiar with Growth Hacking? You Should Be and Here’s Why

Growth hacking is a relatively new term, coined in 2010 by Sean Ellis, an expert in startup marketing and growth. It’s often thrown around as a marketing term, but it’s not exactly marketing. It’s a new business philosophy. Whereas marketing is more about creating profit, growth is about...Read More >>

Crisis Management and Your Company’s Reputation – Essential Tips To Protect Your Brand Online

From large corporations to small business alike, it's important to have the skills and know-how needed to protect your brand online. Whether it's your company's logo or website design or features, you'll want to ensure you're safeguarded from the "borrowers" in competitive business. Keeping your...Read More >>

15 Creative Strategies For Using Instagram To Turbocharge Your Branding

Established as a fun way to share pictures between friends, Instagram is so much more! Whether you're posting on your iPhone or any smartphone, Instagram is a great source for continuous branding lead generation opportunities throughout the country and worldwide. 1. Profile Picture: You'll need...Read More >>

Everything You Need To Know About Creating A Twitter Influencer List

A Twitter influencer list is a marketing strategy that’s used successfully in advertisement and endorsement campaigns. The difference today is the online marketing applications do most of the research work. Some call it the “hero campaign” describing this marketing technique using product...Read More >>

How to Use Facebook Author Meta Tags to Connect Readers with Your Brand

In recent months, Facebook has implemented a number of new features to boost user engagement with businesses and brands. In early 2015, Facebook's new "Call to Action" feature debuted, boosting user engagement through simple yet persuasive new buttons. This month, Facebook unveiled another...Read More >>

Why Your Company Needs a Killer SEO Strategy to Outrank Your Competitors

It’s been said that the best place to hide a dead body is the second page of the Google search results – and there may be more truth behind this morbid piece of advice than meets the ey According to research conducted by Chitika Insights, the first page of Google’s search results accounts...Read More >>