Much like Google, social media networks tend to be in a constant state of evolution – and like to keep social users as well as marketers in the dark as much as possible. For example, a study released by MIT's Center for Civic Media found that 62.5 percent of users surveyed were not aware that...Read More >>
The problem with SEO is that Google updates its ranking algorithm so frequently – up to 600 times a year – that marketers are having a hard time staying current with which SEO techniques are still allowed and which will get their sites slapped with a ranking penalty or even banned from the...Read More >>
Writing is writing, isn’t it? Not exactly. Writing product descriptions for an e-Commerce site is a different animal altogether from writing social media posts or creating a new blog article. While most forms of writing for digital marketing are focused on educating or entertaining, product...Read More >>
