The use of online marketing to drive sales has absolutely exploded in recent years for a very good reason: it’s an extremely cost effective way to do business. When it comes to closing a sale, SEO leads convert at an average rate of 14.6 percent as opposed to a 1.7 percent close rate with...Read More >>
Much like Google, social media networks tend to be in a constant state of evolution – and like to keep social users as well as marketers in the dark as much as possible. For example, a study released by MIT's Center for Civic Media found that 62.5 percent of users surveyed were not aware that...Read More >>
A company's online brand represents everything that a company claims and wants to be. It gives customers and potential customers a clear idea of how the business views itself, which often translates into how others will come to view the business over time. In short, a company's online brand is an...Read More >>
Experts say that "the money's in the list," and if you don't have a solid email list that you use in your marketing strategy, you're probably leaving money on the table. Unfortunately, it isn't always easy to build up your list. It can take a lot of trial and error before you get things right, and...Read More >>
For most companies, marketing over social networks is a fairly new concept. It's not that they are late to the party, it's usually just a matter of many business owners remaining cautious until they can gain a better understanding of how marketing on social media sites works and what type of...Read More >>
When you operate a brick and mortar store or business, it's easy to build credibility. Your customers can see, smell and feel your store environment, see your products in two-dimensions and they can see and talk to real employees who are working to make the business successful. All of these...Read More >>
With constant changes taking place in digital marketing from one year to the next, it has become nearly impossible for business owners to stay up with recent trends while trying to manage the business. Many of these digital marketing changes involve complicated new technologies and processes. It's...Read More >>
As a business manager/owner, you should always be on the prowl for ways to improve your company's profile and reputation. If your company's website is a key component to the company's prospects for success, there are a few things that can be done to enhance the website while providing a little...Read More >>
The sheer volume of content available on the Internet is a consumer’s dream and a digital marketer’s nightmare. Every 60 seconds, more than 4 million search queries are received by Google, 72 hours of video is uploaded to YouTube, over 2 million posts are shared on Facebook, and 200 million...Read More >>
Successful digital marketing is all about content. Content is what drives prospects to your website, and delivers the value that converts those visitors into paying customers. Content also plays a critically important role in determining the quality of the inbound links to your site that are...Read More >>