A businessperson in their twenties during the 1980s could not have possibly envisioned the way business is being conducted today. Businesses and customers are now connected on a 24/7 basis through the Internet, meaning companies now have the ability to conduct business while the owner and employees...Read More >>
An effective digital marketing strategy is absolutely essential if your business is going to remain a competitive force in today’s marketplace. Consumers are increasingly embracing digital technology, and businesses need to either follow their customer’s lead or get left behind. The latest...Read More >>
Over the last few years, the world of online marketing is getting more challenging and a necessary part of becoming a profitable organization. With so many businesses jockeying for an online presence, the focus has changed from limited traditional marketing campaigns and organic SEO to integrated...Read More >>
Marketers may disagree on any number of topics, but there is one area where everyone seems to be in complete agreement: mobile is the wave of the digital marketing future. No matter how you look at it, mobile is the juggernaut that just won’t quit. Consumers are already spending more time...Read More >>
Brand awareness is a critically important marketing goal because it sets the stage for the ultimate success or failure of your marketing campaign. Assuming that your end goal is to acquire new customers, you need to first generate awareness of your brand in the minds of your prospects, persuade...Read More >>
An online presence has become an absolute necessity for practically any business that expects to be a competitive player in today’s digital marketing world. The business website is the foundation of modern marketing strategy regardless of company size or industry served. Customers as well as...Read More >>
AdWords Shopping Campaigns is the successor to Google’s Product Listing Ads program, a tested and trusted means of connecting with customers and promoting your products on the Google Shopping platform. Consumers can browse among a variety of offerings in a chosen product category, complete with...Read More >>
While Google and Facebook both play an important role in building your business, relying solely on traffic from these sources can put your company at risk. When the traffic that your business depends on is subject to the whims of a powerful third party that can shut your company down overnight...Read More >>
Conventional market segmentation calls for the classification of customers into separate groups based on common needs and demographics. The theory goes that promotional messages and the media channels that deliver them can then be tailored to best reach each distinct group. While there is nothing...Read More >>
If your company is running pay-per-click (PPC) advertising campaigns, you probably already know the basics. Research buyer-intent keywords, offer your per-click rate bid, write a compelling text ad, create a landing page with a powerful call-to-action, and you’re almost good to go. But before...Read More >>
