Author Archive

How to Increase Your Website’s Domain Authority

It’s no secret that Google’s unrelenting flood of search ranking algorithm updates is making SEO harder and harder to implement. Google rolls out approximately 600 of these rule-changing updates each year, which works out to 1.6 per day. To put it simply, the SEO technique that was perfectly...Read More >>

3 Tips for Generating Newsworthy Content Ideas

Just about anybody with even the most basic writing skills and a little patience can write at least one press release or article. It’s not too difficult to write about a subject that you know well, especially if it’s about your own company and products – or perhaps those of a client. With a...Read More >>

3 Internet Marketing Strategies That Increase Sales

Over the last few years, the world of online marketing is getting more challenging and a necessary part of becoming a profitable organization. With so many businesses jockeying for an online presence, the focus has changed from limited traditional marketing campaigns and organic SEO to integrated...Read More >>

3 Reasons Why Organic SEO is Not Enough to Increase ROI

The world has officially entered a new era in product/service advertising. In order to remain relevant in today's dynamic business environment, a highly functional website with abundant search engine optimization (SEO) has become a standard tool for drawing customers, especially for e-commerce...Read More >>

How to use Keyword Research for Successful Content Marketing Campaigns

In today's online marketing environment, the marketing content found on any company's website has become the single most important factor is determining how successful a company's marketing campaign is going to be. It holds the key to helping potential customers/clients find the business through a...Read More >>

How to Find a Social Media Voice for Your Small Business

One of the biggest reasons why so many companies, especially small-to-medium-sized businesses, fail to make a success of social media marketing is their lack of a clearly defined and recognizable voice in communicating with their intended audience. Active social media users seek socializing...Read More >>

Common Mistakes to Avoid When Measuring Brand Awareness

Brand awareness is a critically important marketing goal because it sets the stage for the ultimate success or failure of your marketing campaign. Assuming that your end goal is to acquire new customers, you need to first generate awareness of your brand in the minds of your prospects, persuade...Read More >>

How Facebook’s Place Tips Could Benefit Local SEO

If your local business has been reeling from the loss of organic Facebook Page reach, you may have a chance of getting some of that audience back. Facebook recently introduced Place Tips, a new user opt-in feature that will provide added organic exposure for local businesses with real...Read More >>

Top 5 Social Media Publishing Tools

There’s a little more to effective social media marketing than just slapping together an occasional Facebook post and tweeting your Twitter fans whenever you get the urge. Engaging with followers, building traffic, and generating leads with social media requires dogged persistence, solid...Read More >>

5 Ways to Land a Better Job with Social Media

While a well-crafted resume, personalized cover letter, and carefully selected list of references are still important tools for the job seeker, an optimized online presence has become an absolute necessity for conducting a successful job search in today’s digitized world. With a wealth of online...Read More >>