Author Archive

How To Dig Up the Best Content Topics for C-Suite Executives

In order to select the most interesting and engaging topics for "C-suite" level executives, you've got to get inside their heads as much as possible. You will fail to attract the attention of corporate leaders with your content if you're so busy promoting yourself that you don't connect with their...Read More >>

7 Tell Tale Signs That Your Website Users Don’t Trust You

When it comes to your business, building a connection between you and your customers is crucial. With that in mind, it's as important that you get users to trust your website as well. Whether your website is out of date, lacking description or even overloaded with descriptions, you'll want to...Read More >>

The ABC’s Behind Google’s New Parent Company Alphabet

Google Grows Up & Out! Never wanting to be out-shined, Google founders Larry Page and Sergey Brin, have always had over-the-top ideas. Whether it was beating out ideas and procedures used in big companies like Microsoft, this pair would not settle for anything less than the best and the most...Read More >>

Crisis Management and Your Company’s Reputation – Essential Tips To Protect Your Brand Online

From large corporations to small business alike, it's important to have the skills and know-how needed to protect your brand online. Whether it's your company's logo or website design or features, you'll want to ensure you're safeguarded from the "borrowers" in competitive business. Keeping your...Read More >>

25 Creative Strategies That Will Skyrocket Your Online Sales

The use of online marketing to drive sales has absolutely exploded in recent years for a very good reason: it’s an extremely cost effective way to do business. When it comes to closing a sale, SEO leads convert at an average rate of 14.6 percent as opposed to a 1.7 percent close rate with...Read More >>

Safeguarding Your Brands Identity Starts with These Essential 5 Steps

A company's online brand represents everything that a company claims and wants to be. It gives customers and potential customers a clear idea of how the business views itself, which often translates into how others will come to view the business over time. In short, a company's online brand is an...Read More >>

10 Mistakes Business Owners Make When Redesigning Their Company’s Website

A highly functional website has become the most important tool available to help business owners market their goods and maintain profitability in what has become a highly competitive business environment regardless of industry. One of the biggest challenges for business owners is trying to keep...Read More >>

5 Benefits of Working with a Digital Marketing Agency: Advice for Business Owners

With constant changes taking place in digital marketing from one year to the next, it has become nearly impossible for business owners to stay up with recent trends while trying to manage the business. Many of these digital marketing changes involve complicated new technologies and processes. It's...Read More >>

5 Lessons in Successful Mobile Marketing Segmentation

As mobile marketing increases in significance for e-commerce concerns across the planet, many of the guidelines governing how to achieve marketing success have remained intact. That includes the revelation that market segmentation is important, especially for small to mid-size companies that can't...Read More >>

Is Your Business Blog Lacking These Key Components?

The Internet has provided business owners/operators with the ability to communicate with their customers about products, issues dear to the company about the company itself. This type of communication often results in relationship building with customers. The stronger the relationship, the more...Read More >>