Over the last few years, e-commerce retailers have brought fun and convenience to the way people shop. The need to jump in the car and head out to brick-and-mortar stores has been replaced by consumers who simply pull out their mobile devices, locate their favorite e-commerce website or app to make...Read More >>
The sheer volume of content available on the Internet is a consumer’s dream and a digital marketer’s nightmare. Every 60 seconds, more than 4 million search queries are received by Google, 72 hours of video is uploaded to YouTube, over 2 million posts are shared on Facebook, and 200 million...Read More >>
Video is one of the most talked-about marketing platforms in recent memory, and with good reason. Adding video to your marketing mix is a highly effective method of increasing audience reach as well as boosting the overall impact of your branded messages. What’s more, video provides more...Read More >>
Successful digital marketing is all about content. Content is what drives prospects to your website, and delivers the value that converts those visitors into paying customers. Content also plays a critically important role in determining the quality of the inbound links to your site that are...Read More >>
The debate over inbound versus outbound marketing is a tough call to referee. While outbound marketing has taken its fair share of hits in recent years, it remains a viable marketing option under certain circumstances. What Exactly is Outbound Marketing? Outbound marketing is frequently referred...Read More >>
In a new business environment driven by advancements in technology, it is incumbent on every business owner and manager to learn to use the tools that are available in the marketplace. These tools are being developed to help make every single aspect of running a company more efficient and...Read More >>
SEO can be broken down into two distinct categories: on-page and off-page optimization – both sharing the common goal of improving your website’s ranking in the search engine results. On-page optimization refers to those SEO techniques performed directly on your web pages to improve and enhance...Read More >>
Building an effective website is a lot more difficult than it used to be. Once upon a time, marketers could get by with a basic web page consisting of little more than a few grammatically challenged sentences about why their company was number one, and an out-of-focus photo of the business’...Read More >>
It’s no secret that many traditional marketing channels no longer work the way they used to. The Internet Revolution has changed forever the way consumers access news and entertainment, communicate with one another, and how they receive and process information about products and services....Read More >>
There is little value in creating good content if there is nowhere to go with it. The more ways you can find to promote the company's content, the more valuable that content becomes. For many marketing managers, publishing and promoting content is a fairly new concept. As they continue to gain...Read More >>