You wouldn’t think of running an ad in your local newspaper for snow shovels in July, so why would you promote seasonal products and services on your website all year round? You wouldn’t – yet that’s basically what you’re doing when you fail to consider seasonal variations in demand for...Read More >>
In a business environment where traditional outbound marketing programs are losing traction, both inbound and content marketing programs are moving to the forefront in rapid fashion. While both of these types of marketing got started in the early to mid 2000s, it has only been within the last 4-5...Read More >>
Internet marketing is one of the cheapest and most effective methods of reaching today’s consumer. Sometimes referred to as digital or online marketing, Internet marketing is replacing traditional advertising media such as local newspapers, radio, and television simply because it provides a...Read More >>
In just a few short years, mobile devices have overtaken desktop computers to become the dominant tool of choice for shopping, searching, and connecting. Along the way, mobile has altered consumer’s expectations of the companies they do business with, turning the marketplace into a vast community...Read More >>
One of the most important ranking factors in local SEO is your business presence on relevant local online directories in the form of a citation. According to Moz, citations and external location signals are the third most important factor in local search ranking. A citation is an online mention of...Read More >>
As technology continues to change the ways businesses operate and markets its wares, there are a lot of key decisions that have to be made by business owners. Access to clients and content management have become hot issues that drive sales. In the case of the former, business owners and managers...Read More >>
Google is dead serious about making the digital world mobile-friendly, and is prepared to destroy your search rankings to prove it. When Google’s “Mice” algorithm update rolls out on April 21, 2015, any website that is not properly configured for mobile devices (as defined by Google) will...Read More >>
A businessperson in their twenties during the 1980s could not have possibly envisioned the way business is being conducted today. Businesses and customers are now connected on a 24/7 basis through the Internet, meaning companies now have the ability to conduct business while the owner and employees...Read More >>
Images are critically important to the success of your website and social media posting. A single photo can tell a story much faster and more effectively than an entire page of text. Ninety percent of the information transmitted to the brain is visual, which processes those visuals 60,000 times...Read More >>
In view of the fact that the organic (free) reach of Facebook posts has dropped dramatically – below 10 percent in some cases – many small business marketers are questioning the wisdom of continuing to devote time and resources to promote their business on Facebook and getting so little in...Read More >>
