Google offers two distinct choices for PPC (Pay Per Click) advertising that fashion site marketers as well as other business website owners should consider. While both methods share a number of similarities in basic campaign setup, each takes a different approach to online advertising that usually...Read More >>
Your website can be established as an authority in your industry through content featured on the site. People are more likely to buy your product or service if you have content that is compelling and convincing to read. This is not always easy to achieve, but a skilled researcher and writer can...Read More >>
Search engine optimization (SEO) used to all about stuffing your web pages so full of keywords that the content became almost unreadable. Then Google cracked down. When links became the next big thing, sites began sprouting thousands of backlinks overnight. Again Google cracked down. Which brings...Read More >>
Links that point back to your business website from other sites are one of the most effective methods of improving your ranking in the search engine results. All backlinks, however, are not created equal. Google and other search engines value backlinks from authority websites much higher than...Read More >>
Search engine penalties can cause unwanted interruption in service. Many businesses have violated these policies and had their websites temporarily removed, which resulted in hundreds to millions of dollars lost. With these losses, business wanted to become prepared for the future. Here's what you...Read More >>
Yelp is arguably the most popular social review site, with more than 53 million local business reviews posted since 2004. While Yelp is probably best known for its reviews, it has evolved over the years into an important local search site by providing more detailed information about local...Read More >>
Content is a way of engaging your audience and getting them interested in purchasing your product or service. On your social media site, it's imperative to keep your social media followers engaged because they will be advocates of your product through content creation and other forms of evangelism....Read More >>
Yahoo and Yelp recently announced a strategic partnership whereby local listings and reviews from Yelp will be posted directly on Yahoo’s local search results. Over the past several years, local search results and online reviews have become increasingly important to digital marketing; once fully...Read More >>
Search Marketing Expo wrapped up last Thursday and it was a blast. Attending SMX was a great learning experience and it was great to meet industry leaders such as, Bruce Clay, Eric Enge, Danny Sullivan and others that we only hear from when we read their blog posts. However, this time around I got...Read More >>
Schema markup is a recent SEO development that deserves the attention of every digital marketer. With the technical brain trust of Google, Yahoo and Bing behind it, there is little doubt that schema markup will deliver improved organic as well as local search results. What exactly is schema...Read More >>
