As searches become more personalized, local SEO is becoming more important. Local SEO ensures that a user is getting more results in his or her area. Search engines like Google will examine what you've searched for in the past and provide results based upon your history. Google+ plays a huge role...Read More >>
No matter what type of industry or niche you’re in, you’re basically in the communication business – communicating with prospective as well as current customers. Your success is largely dependent on how well you’re able to tell a convincing story; the use of statistics and other analytical...Read More >>
Automating local SEO can often be a mistake. When you automate your local SEO, you may miss out on some of the essentials that you would not miss if you were implementing a strategy manually. You can also save money by handling local SEO in-house. If you want to produce results every time, you...Read More >>
Although organic SEO (search engine optimization) and local SEO share a common goal of increasing website traffic by improving visibility and relevance in the eyes of the search engines, there are fundamental differences that local marketers need to take into account when planning an SEO...Read More >>
Building an online presence is becoming increasingly more important for businesses that recognize the importance of having a positive brand image. When customers write negative or hostile reviews, they can cause companies to lose a significant amount of business. When the comments have a viral...Read More >>
Just as the rise of the automobile spelled the decline of the horse-driven carriage, the Internet has changed the face of advertising and marketing forever. Consumers are turning their backs on traditional advertising channels such as newspapers and telephone books in favor of local Google business...Read More >>
Many local businesses are struggling with digital media, but there are some solutions to this common problem. Social media outlets like Facebook, Yelp, and Twitter can provide the visibility necessary to convert sales, but most local businesses are struggling to incorporate their use. As more...Read More >>
Backlinking, or creating links that point back toward your website from a third-party site, is one of the oldest and most effective means of improving your search engine rankings. A link is seen as a vote of confidence in the quality and relevancy of your content. Linking Tactics to Avoid In...Read More >>
Link building has gained popularity with search engine algorithms as a way to increase website ranking, but link earning is also gaining ground. Most people are familiar with link building, but what is link earning? Link earning consists of the practice of earning a link based on the merits of the...Read More >>
Companies and consumers are holding more credence in search engine certification. Experts purport that everyone needs a certification to open up new opportunities in the industry. Certifications are easy to obtain and will require that each individual master search engine optimization best...Read More >>
