Integrated marketing campaigns are highly effective because it's a holistic approach to marketing. The concept of integrated marketing ensures that you'll be consistent in your approach to marketing whether you're online or offline. Business owners choose an integrated approach to help them get a...Read More >>
The Internet has empowered anyone with access to a computer with the ability to make or break a business with online reviews. An estimated 85 percent of consumers seek out and read reviews about the local businesses they’re considering spending money with, and the majority of them trust online...Read More >>
Like the old-school practice of public relations, social media marketing is not just another direct sales tactic, but rather a means of first building a positive rapport for your brand among prospective customers that will in turn lead to increased sales. Local businesses of every size and...Read More >>
The U.S. Constitution, written more than 200 years before the birth of the Internet, is at the heart of a battle over the practice of allowing online reviews to be posted anonymously. The right to freedom of expression, guaranteed by the First Amendment, includes the right to anonymous expression,...Read More >>
Responsive websites are growing in popularity. Most companies are stuck on mobile websites and their benefits, but there are some benefits to responsive websites. If you’re considering incorporating responsive websites, here’s what you need to know....Read More >>
Influencers can help to sell your products and services faster than any other person in the industry. If you want to sell your products and services easily, you must always identify the influencers early in the sales cycle. Here are some suggestions for finding your key market...Read More >>
Using review sites to find out more information about a company can be highly useful, but there are also some disadvantages to using the review sites. It's important to know what to expect before using the site to avoid making decisions based upon inaccurate assessments. Here are some pros and cons...Read More >>
Which Marketing Channels Are Most Effective at Generating Leads? Everything starts with a lead. No matter what industry your business is in, nothing happens without someone to sell your product or service to. This guide will provide an overview of some of the most commonly used lead generating...Read More >>
Geofencing and remarketing have both been used to generate traffic and attract new visitors. Both are effective, but one emerges as a leader in certain situations. Here is what you need to know about using these modalities to attract new customers. What is Remarketing? Remarketing gives...Read More >>
Yahoo is a resource for marketers that can help companies gain more visibility on their websites. When the search functionality appears on partner sites such as Amazon, CNBC, or Facebook, it is easier to show more people what your company is about. Here's what you may want to know about using Yahoo...Read More >>
