Archive SEO Category

Subdomain or Subfolder: Which is the Best Way to Structure Your Website?

The debate over the merits of using subdomains versus subfolders (also known as subdirectories) when structuring websites has been going on for a number of years. While each option has its advantages and disadvantages, you need to understand that neither the subdomain nor the subfolder is the most...Read More >>

The 5 Most Common Local SEO Mistakes that are Hurting Your Business

Many local marketers are basically clueless about SEO, and it’s not entirely their fault. With Google constantly changing the rules of website optimization an average of 600 times per year, and deliberately withholding details of the SEO factors that are used to determine ranking position, it’s...Read More >>

Will a One-Size-Fits-All SEO Template Work for Every Business?

Search engine optimization (SEO) is a far different proposition than it was just a few short years ago. Between one Google update after another and increased competition in virtually every business niche, getting your website ranked well for organic search these days is a lot of hard work. The...Read More >>

The High Cost of Low Priced SEO Services

As with many other things in life, you get what you pay for when you buy low cost SEO services. The difference is that SEO bought on the cheap usually means an inferior product based on outdated or discredited techniques that can cost you far more than if you had paid a fair price for quality work...Read More >>

The 10 Best Free Content Syndication Tools

If you have truly great content on your blog that deserves a wider audience, content syndication could be the way to go. Syndication of your content simply means that you allow other sites to publish your material, giving you attribution as the creator. This has nothing to do with content scraping...Read More >>

Build Powerful Inbound Backlinks with Curated Content

It’s no secret that inbound links to your website are one of the most effective methods of improving your position in the search engine results. Quality links convey much of the trust and authority of the linking site. When this valuable link juice is passed through to your website, your rankings...Read More >>

The 3 Most SEO Friendly Platforms for Your Ecommerce Website

When it comes to selecting a platform for your ecommerce site, you have a multitude of solutions to choose from. You need to compare different system features such as initial and ongoing costs, variety of store design options, ability to grow with your business, and quality of ongoing support....Read More >>

4 Important Reasons for Localizing Your Marketing Campaigns

If your company is still undecided about adding a local element to your national or branded marketing campaign, it might be high time to climb down from the fence and reconsider your options. Local marketing is a powerful tool for generating more buzz about your marketing message at the exact...Read More >>

Why do so Many SEO Campaigns Fail

Because search engine optimization (SEO) campaigns contain so many moving parts, they frequently fall short of expectations, and sometimes have to be written off as a complete failure. SEO campaigns fail for a variety of reasons, the most common of which can be traced to unrealistic expectations,...Read More >>

4 Ways to Improve Your SEO Rankings with Quality Content

While targeted buyer keywords and quality inbound links remain important factors in determining the success of your SEO campaign, they simply cannot do the job alone. Relevant high quality content is what users expect from the search results, and it’s one of the single most effective tools for...Read More >>