Despite the many changes that Google has introduced to its search algorithm in 2014, there are still a number of highly effective SEO techniques that are working now and will continue to work in 2015. Good Enough Content is no Longer Good Enough Content is truly King, and is unlikely to be...Read More >>
Guest blogging is an effective marketing tool that can drive traffic to your business website, grow your brand authority and reputation, and build a loyal audience of readers eager to follow and learn from you. As if that’s not motivation enough to start pounding away at your keyboard, guest...Read More >>
The future of SEO is semantic technology and in case you haven’t noticed, it’s already here. The introduction of Google’s Hummingbird algorithm in the summer of 2013 served notice on the digital marketing community that the times are indeed a-changin’. SEO as we know it is on the way out...Read More >>
Keyword selection is one of the most important determinants of how successful your SEO efforts will be at driving targeted traffic to your website. Pursuing the wrong keywords may deliver insufficient traffic or even worse, the wrong kind of traffic. That being said, what exactly are the...Read More >>
Search engine optimization can be a frustrating and expensive proposition, and what’s worst of all, you have no guarantee that your efforts will be met with success. With Google's algorithm updates and tweaks rocking the digital community at the rate of 500 to 600 changes every year – or 1 to 2...Read More >>
Marketing is marketing, but the working environment of an in-house department and an independent marketing agency is typically as different as night and day. Both employment alternatives offer marketers a unique set of advantages and disadvantages that should be evaluated on an individual basis...Read More >>
Famed writer and humorist Mark Twain once wrote that “the reports of my death have been greatly exaggerated.” Like Twain, SEO was also prematurely pronounced dead yet has continued to confound the critics. While SEO has radically evolved over the years since its first obituary was announced in...Read More >>
One of your best marketing allies is the editor who covers your particular industry or niche. Whether your plans include content marketing to acquire inbound links or public relations to gain favorable press coverage, having the ear of the editors who represent the various blogs, trade journals,...Read More >>
Whether you believe that SEO is a worthless scam or a legitimate path to online riches, there is little doubt that SEO is a huge industry. According to a report published on the State of Digital site, 863 million websites worldwide include “SEO” in their keyword terms and an estimated 105...Read More >>
When Google spokesperson Matt Cutts says that social signals are not part of Google’s search engine ranking algorithm, you have to take his words with a grain of salt. Not that I believe Cutts would intentionally lie about the impact of social media, but he is such an accomplished wordsmith and...Read More >>
