Learn why keyword-optimization isn't dead. Do you know how much keyword tactics have changed? Over the last five years, the use of keywords in search-engine optimization, or "SEO," has become a red-hot topic for debate among all the top experts in digital marketing. To understand what's really...Read More >>
Whenever you begin studying search-engine optimization, or "SEO," you'll hear a lot about landing pages. To help more people find your website and become new customers, it's critical for you to understand exactly what landing pages are, why you need them and how they enhance your website's overall...Read More >>
Since keyword research is quite possibly the most important factor in search-engine optimization, or "SEO," it's critical to know the most effective ways to find the keywords that customers are using when searching for a particular product or service. Only by "speaking their language" by using the...Read More >>
You may be skeptical about whether you need Pay-Per-Click (PPC) advertising for your business. It really depends upon how established you are within your niche. This is the simple answer—if you are consistently ranking on the first page of organic search results for your target keywords, then you...Read More >>
It’s been said that the best place to hide a dead body is the second page of the Google search results – and there may be more truth behind this morbid piece of advice than meets the ey According to research conducted by Chitika Insights, the first page of Google’s search results accounts...Read More >>
The problem with SEO is that Google updates its ranking algorithm so frequently – up to 600 times a year – that marketers are having a hard time staying current with which SEO techniques are still allowed and which will get their sites slapped with a ranking penalty or even banned from the...Read More >>
Learning how to manipulate and control your website's placement through search engines like Google, Yahoo and Bing has become an important part of operating a business online. Without understanding how to effectively get to potential customers, you are putting your company at a competitive...Read More >>
Search Engine Optimization (SEO) has officially graduated from the catch-phrase status it held a half-a-dozen years ago. For companies located all over the world, SEO has become the most efficient way to drive viewers and potential customers to a company's website. As a result of this fairly new...Read More >>
For the most part, local SEO has gotten much harder than it was just a few short years ago. Caught between ever-increasing competition for many local keywords and the combined effects of Google’s Panda, Penguin, and Pigeon algorithm updates, many local marketers have all but abandoned SEO in...Read More >>
If your company has a website that was designed using a reputable design tool or by a professional web-design firm, the chances are you have access to a nice selection of analytical data. If not, there could be a variety of software packages that can be integrated with your website for the purpose...Read More >>