In general, the answer is no. Although Google's algorithm is dynamic, link building still carries weight in the ranking factors. This is one of the white hat techniques used by link builders to achieve higher website ranking. However, here are a few things to avoid while link building. The three...Read More >>
It’s no secret that Google is cracking down hard on backlinks, and frankly it comes as no big surprise. Thousands of low quality websites with little or no redeeming value have been able to game the search engine rankings by stuffing their sites full of hundreds of paid spammy links. While...Read More >>
Long tail keywords are highly targeted search phrases that usually contain at least three words, and frequently contain a head keyword search term; head terms are more generalized and are usually no more than two words long. For example, “Halloween costumes” is a head search term; “cartoon...Read More >>
Google considers an estimated 200 factors in its algorithm that determines where a webpage will rank in the search engine results. These ranking elements include on-site factors such as overall site architecture, site content, and properly tagged titles and headers. Off-site factors include the...Read More >>
Most customers find writing a negative review cathartic after they've been wronged, but it has adverse consequences for companies. Customers reading negative reviews are more likely to choose a competitor when there are no positive reviews to counteract the negative reviews. This is why companies...Read More >>
One of the most common myths about digital marketing is that top ranking on the search engine results pages (SERPs) is the key to profitability. While rankings are important, they’re not necessarily going to fatten your bank account all by themselves. Top rankings will only get your site in front...Read More >>
No, we’re not suggesting you do something illegal or even unethical. Competitive backlink analysis is done all the time, and uses commonly available tools like Open Site Explorer, AHrefs and MajesticSEO to examine the quantity, source, and quality of the links that fuel your competitor’s...Read More >>
The search engine results page (SERP) is where the search engine directs the user when he or she types in a search query. A single results page may contain a combination of keyword-relevant results for paid ads, local searches, and organic, or algorithm-based, searches. Despite the fact that...Read More >>
Free links are not always good links. Sites with a high number of backlinks do not always have high rankings. You must have good links or your page ranking will decrease. One of the most common misnomers is that links of any kind will raise their website rankings. If you do your research, you will...Read More >>
If you want to generate traffic and increase your website ranking, it's best to have a sound strategy to assure that this happens, which may include PPC and organic SEO. For many experts, this is a winning strategy. One of the tactics involves a long term strategy, and the other is short term....Read More >>
