Archive SEO Category

Four Good Reasons to Keep Building Links

Despite the fact that Google’s anti-spam team has been attacking the practice of link building with a vengeance aka Penguin, there is simply no better method of gauging the authority of a website right now or in the foreseeable future. Links will continue to play a vital role in improving the...Read More >>

How Does Link Building Increase Brand Exposure?

Link building is one of the secret ingredients that captures the attention of Google's algorithm. If Google likes the quality of links that you've provided, your website is likely to be ranked higher, and thus, you'll receive more brand exposure. Brand awareness is an essential component of...Read More >>

3 Reasons Why You Should Think Twice Before Entrusting Your SEO to a Newbie

The more your business depends on search engine results, the more you risk by letting a complete newbie handle your SEO (search engine optimization) campaign. While SEO isn’t exactly rocket science, not everyone is cut out for it. Given enough time and resources, the basic skill set can be...Read More >>

5 Reasons why Content is King

"Content is King" is a catch-phrase that everyone is buzzing about in the IT world. Google's algorithm has everyone nervous about finding whatever they need to improve their ranking and increase traffic for more sales conversions. There are numerous reasons why experts think content is king. Here...Read More >>

Is it Worth Attempting to Manipulate Google’s Algorithm?

Manipulating Google's algorithm is not recommended. Unless you're simply recognizing that the algorithm is constantly changing and your website design and content should change to get Google's attention, you should probably just simply be cognizant of the updates rather than trying to manipulate...Read More >>

How to Safely Remove Bad Links without Hurting your Search Engine Ranking

In its quest to rid the digital world of spam Google has taken aim at link building, one of the cornerstones of most SEO strategies, and turned the online marketing community upside down. In fact, link building is not dead – it has simply evolved into a more meaningful measure of a website’s...Read More >>

5 Reasons People Refuse to Remove Links to Their Website

To keep your website healthy, experts suggest that you remove bad links to your website to improve your ranking in search engines, but for some reason, some companies refuse to remove them. Why? Unfortunately, the reasons are not so obvious, but many webmasters have justified their reasoning and...Read More >>

How and Why Effective Link Building Should be Building Your Brand

Despite the fact that backlinks are one of the most widely used techniques to improve search engine rankings, the practice of link building for SEO has received a number of black eyes that have left many webmasters scratching their collective heads as to what will and will not earn that dreaded...Read More >>

Will Local SEO Become More Important as Searches Get More Personalized

As searches become more personalized, local SEO is becoming more important. Local SEO ensures that a user is getting more results in his or her area. Search engines like Google will examine what you've searched for in the past and provide results based upon your history. Google+ plays a huge role...Read More >>

How Data Can Help You Tell a Better Story

No matter what type of industry or niche you’re in, you’re basically in the communication business – communicating with prospective as well as current customers. Your success is largely dependent on how well you’re able to tell a convincing story; the use of statistics and other analytical...Read More >>