Archive SEO Category

5 Reasons Why Automating Local SEO is A Mistake

Automating local SEO can often be a mistake. When you automate your local SEO, you may miss out on some of the essentials that you would not miss if you were implementing a strategy manually. You can also save money by handling local SEO in-house. If you want to produce results every time, you...Read More >>

Why You Need Citations and Links for an Effective Local SEO Campaign

Although organic SEO (search engine optimization) and local SEO share a common goal of increasing website traffic by improving visibility and relevance in the eyes of the search engines, there are fundamental differences that local marketers need to take into account when planning an SEO...Read More >>

Why Internet Marketing is Vital to Local Businesses

Just as the rise of the automobile spelled the decline of the horse-driven carriage, the Internet has changed the face of advertising and marketing forever. Consumers are turning their backs on traditional advertising channels such as newspapers and telephone books in favor of local Google business...Read More >>

Why Do Local Businesses Struggle with Digital Media?

Many local businesses are struggling with digital media, but there are some solutions to this common problem. Social media outlets like Facebook, Yelp, and Twitter can provide the visibility necessary to convert sales, but most local businesses are struggling to incorporate their use. As more...Read More >>

5 Reasons Why Google is Frowning on Your Link Building Efforts

Backlinking, or creating links that point back toward your website from a third-party site, is one of the oldest and most effective means of improving your search engine rankings. A link is seen as a vote of confidence in the quality and relevancy of your content. Linking Tactics to Avoid In...Read More >>

What Separates Link Building from Link Earning?

Link building has gained popularity with search engine algorithms as a way to increase website ranking, but link earning is also gaining ground. Most people are familiar with link building, but what is link earning? Link earning consists of the practice of earning a link based on the merits of the...Read More >>

4 Reasons Why SEO Professionals Should Be Required to Earn a Certificate

Companies and consumers are holding more credence in search engine certification. Experts purport that everyone needs a certification to open up new opportunities in the industry. Certifications are easy to obtain and will require that each individual master search engine optimization best...Read More >>

Effective Google Advertising: AdWords vs Display Ads

Google offers two distinct choices for PPC (Pay Per Click) advertising that fashion site marketers as well as other business website owners should consider. While both methods share a number of similarities in basic campaign setup, each takes a different approach to online advertising that usually...Read More >>

How to Use Your Website as An Information Hub with Content Marketing

Your website can be established as an authority in your industry through content featured on the site. People are more likely to buy your product or service if you have content that is compelling and convincing to read. This is not always easy to achieve, but a skilled researcher and writer can...Read More >>

How to Implement a Sustainable SEO Strategy for Your Business

Search engine optimization (SEO) used to all about stuffing your web pages so full of keywords that the content became almost unreadable. Then Google cracked down. When links became the next big thing, sites began sprouting thousands of backlinks overnight. Again Google cracked down. Which brings...Read More >>