Links that point back to your business website from other sites are one of the most effective methods of improving your ranking in the search engine results. All backlinks, however, are not created equal. Google and other search engines value backlinks from authority websites much higher than...Read More >>
Search engine penalties can cause unwanted interruption in service. Many businesses have violated these policies and had their websites temporarily removed, which resulted in hundreds to millions of dollars lost. With these losses, business wanted to become prepared for the future. Here's what you...Read More >>
Yelp is arguably the most popular social review site, with more than 53 million local business reviews posted since 2004. While Yelp is probably best known for its reviews, it has evolved over the years into an important local search site by providing more detailed information about local...Read More >>
Yahoo and Yelp recently announced a strategic partnership whereby local listings and reviews from Yelp will be posted directly on Yahoo’s local search results. Over the past several years, local search results and online reviews have become increasingly important to digital marketing; once fully...Read More >>
Search Marketing Expo wrapped up last Thursday and it was a blast. Attending SMX was a great learning experience and it was great to meet industry leaders such as, Bruce Clay, Eric Enge, Danny Sullivan and others that we only hear from when we read their blog posts. However, this time around I got...Read More >>
Integrated marketing campaigns are highly effective because it's a holistic approach to marketing. The concept of integrated marketing ensures that you'll be consistent in your approach to marketing whether you're online or offline. Business owners choose an integrated approach to help them get a...Read More >>
The U.S. Constitution, written more than 200 years before the birth of the Internet, is at the heart of a battle over the practice of allowing online reviews to be posted anonymously. The right to freedom of expression, guaranteed by the First Amendment, includes the right to anonymous expression,...Read More >>
Responsive websites are growing in popularity. Most companies are stuck on mobile websites and their benefits, but there are some benefits to responsive websites. If you’re considering incorporating responsive websites, here’s what you need to know....Read More >>
Using review sites to find out more information about a company can be highly useful, but there are also some disadvantages to using the review sites. It's important to know what to expect before using the site to avoid making decisions based upon inaccurate assessments. Here are some pros and cons...Read More >>
Which Marketing Channels Are Most Effective at Generating Leads? Everything starts with a lead. No matter what industry your business is in, nothing happens without someone to sell your product or service to. This guide will provide an overview of some of the most commonly used lead generating...Read More >>
