Buying SEO leads from a third-party provider is like Forrest Gump’s box of chocolates: you never know what you’re going to get. Assuming that your company is offering white-hat SEO solutions truly tailored to an individual prospect’s unique situation, you may find that paying for leads that...Read More >>
Accurate and consistent structured citations of your website are the third most important factor in local search ranking. Without local citations, your business is going to miss out on a lot of traffic and potential profits that are rightfully yours. A citation is simply any online mention of...Read More >>
Yelp has just released a new tool for local search marketers, Yelp Trends, which contains a full ten years’ worth of review content – more than 57 million local reviews in all. Yelp Trends is basically a search engine which will search through words contained in Yelp’s reviews database to...Read More >>
Although backlinks remain one of the most effective means of improving search engine rankings, the majority of digital marketers are clueless as to how to acquire them without invoking the wrath of Google. One after the other, the most popular and formerly acceptable techniques for building links...Read More >>
Google’s recently unveiled Pigeon update to its search algorithm was engineered to improve local seach, and the big directory sites with a local presence are already enjoying improved search visibility for their listings. According to Google, the Pigeon update strengthened the ties between...Read More >>
Thin content refers to non-search engine friendly content that offers little or no value to the search engine user. Google determines what constitutes thin content, which may apply to either an entire website or to individual pages on an otherwise acceptable website. Google’s Panda update...Read More >>
If you don’t know where you’re going, you’ll never get there. A comprehensive link audit serves as both a blueprint and a roadmap, detailing what your website link building efforts have accomplished for you to date and highlighting what needs to be done in the future. Every link building...Read More >>
Google hasn’t exactly made it easy for the local business marketer. Google Maps, Google Places for Business, Google+, Google+ Local, Google+ Business Pages – at this point not even Google seems to know how all of these platforms are supposed to benefit the local business community. Assuming...Read More >>
Blogging is one of the most effective methods of positioning yourself and your blog/website as an authority in your industry or niche. One of the features of the Google Plus social media network is Google Authorship, which recognizes and tracks writers and allows them to build trust (Author Rank)...Read More >>
SEO is a long-term investment that requires careful planning and research, and that means prioritizing your efforts for maximum effectiveness. Before you even think about getting your first backlink, you need to have a solid foundation to start from, and the best starting point for that is provided...Read More >>
