Digital Insights

What Is Next for the Augmented Reality Mobile Market?

Published: August 1, 2016

Pokemon Go: Fame, Future, and Fortune


With Pokemon Go raking in $1.6 million dollars daily on just in-app purchases it may comes as no surprise the stock for the app shot up—but then again maybe an 11 billion dollar increase in valuation may surprise you!


That’s because the revenue potential for Pokemon Go isn’t from the daily millions, although that surely adds to its revenue stream. It will only account for a small percentage of this billion dollar valued free product. Advertising for Pokemon Go is predicted to bring in over $16 billion dollars this year! You can bet investors, who spent around $30 million to launch the app, are going wild over this news. Read more about their financial gains in this article


Not only is the company making money, but savvy business owners have set-up their business’ as Pokestops or spent some “advertising” dollars on lures to drive Poke-users to their store front. Not only are investors benefiting, but local economies are benefitting meaning the Go phenomenon isn’t going anywhere.


what go marketSo what’s coming next? While Nintendo owns a third of the Pokemon app, surely they won’t be the only company attempting to capitalize on this Go craze. Google owns another percentage of the Pokemon Go technology and will, providing any restrictive contracts, partner up with other corporations to launch other apps.


Users of the Pokemon Go are already throwing out suggestions for the next avenue for the Go mobile market. The key to Pokemon’s success is that it hit’s a strong era of nostalgia. Previous lovers of the Nintendo game, cards, and/or television show are now adults with money to spend. This perfect combination is going to be the key to future successful Go games. While it is highly unlikely that any other game will touch the success that is Pokemon Go, there is surely money to be made in future augmented reality adventures.


Some suggestions include:

  • Harry Potter
  • Star Wars
  • Magic the Card Game
  • Grand Theft Auto
  • World of Warcraft.
  • Angry birds.
  • Candy Crush
  • And other old school games such as Pac Man, Monopoly, or Space Invaders Smash are popular contenders.



These particular games already make substantial monies in their current platforms and are bound to have a steady stream of users in the mobile virtual world.


Much like video game consoles are not designed for just one game, the augmented mobile reality market is about to explode with a whole variety of gaming options. Wise investors and marketers will tap into this new and sure to be explosive market.

 augmented reality gif


See another opportunity for an augmented go market? Leave your suggestions in the comments.


logged in to post a comment.