When done properly, blogging is an effective way to market a business. Unfortunately, people often put little thought or effort into their blog posts because they assume that as long as they're posting something, they're doing enough. Nothing could be further from the truth. Content marketing...Read More >>
SEO 101: Images vs. Text--Which Works Best? If you want the right people to find your new website, you must design it with the principles of search engine optimization, or SEO, in mind. SEO involves optimizing a website in a way that increases its ranking on Google and the other major search...Read More >>
Developing a marketing campaign today simply must include mobile - it is no longer an optional add-on but an essential requirement. From the ever-shifting sands of Google's mysterious algorithm to the well-documented migration of customers away from laptops and towards smaller-screen devices, there...Read More >>
What Does SEO Really Mean in 2016? Search engine optimization, or SEO, continues to be one of the best ways to promote a website. As has always been the case, effectively optimizing a site can dramatically boost its ranking on the search engine results pages, or SERPs. However, SEO looks a lot...Read More >>
Facebook is still the reigning champ of social media, with more active users and daily activity than any other social media platform. This is good news in the sense that the folks you want to attract to your own Facebook page are probably already on Facebook even as we speak. The bad news is that...Read More >>
Social media by itself is one of the greatest - possibly the greatest - marketing tool ever invented. But social media combined with smart phone apps is sort of like nirvana for product marketers....it just takes the whole concept of using social media to drive customer engagement and sales to a...Read More >>
The best map to success begins with a strong start. Business' that have their numbers organized, documents in order, and know exactly what steps they will be taking, all from the very start of the year, are the business' geared up for true success. In this post, learn eight top expert tips to...Read More >>
An important step to any successful business is taking the time to step back and analyze your company regularly. Start the New Year off right by taking this quick quiz and objectively comparing how your business stacks up. Use the results to identify potential weak spots and what you can do to...Read More >>
Creating shareable content is not just about getting the biggest scoop or designing the coolest infographic. In fact, the most difficult part of crafting content with true viral potential is about knowing where to stand on that fine line between self-promotion and share-ability. While some...Read More >>