It’s not secret that mobile usage is growing rapidly. According to comScore, 58 percent of all US consumers already own a smartphone. To go even further, Latitude says that 61 percent of people have a better opinion of brands when they offer a good mobile experience. Moral of the story: Mobile...Read More >>
In the world of small business, marketing is the fuel that drives the engine of commerce and growth. But in this day and age, marketing has grown far beyond simply handing out business cards or sending mailers. Society, on a global scale, is high-tech, and businesses must market via the latest...Read More >>
Despite the many changes associated with digital marketing efforts and algorithm updates from major search engines, search engine optimization efforts remain an important method of meeting audience needs by attracting them with relevant information and solutions. With the existence of constant...Read More >>
In the aftermath of algorithm updates and the need for quality, authoritative links, building links and garnering engagement from quality sources is becoming increasingly important, requiring more creativity and thoughtfulness than previous link building efforts. As a result, promoting engagement...Read More >>
Consumers are bombarded by advertising every single day. But while exposure to hundreds and even thousands of advertisements can be overwhelming, the truth is, consumers may actually have much shorter attention spans than they have had previously, making it more difficult for companies and brands...Read More >>
Marketers and business owners and leaders alike must always be on the watch for transformations in the world of online marketing, adapting and changing with what lies ahead in the future of advertising and messages. But while marketers may be fully aware that constant changes are taking place, that...Read More >>
Among a constantly transforming digital marketing landscape, keeping up with changes and search engine algorithm updates can be difficult for busy business owners and managers, making the aid of a search engine optimization account manager an important position. But while it may be clear to a...Read More >>
Creating a successful Internet marketing campaign is comprised of multiple steps, follow ups, tracking and adjustments. But despite the complexities associated with developing an effective campaign, there are several steps along the way that can make a marketer's job much easier and improve...Read More >>
As people across the globe stay on the move and rely on tablets and smart phones to stay connected, seek information and solutions to even the toughest problems, mobile marketing strategies are becoming increasingly more important to one's overall marketing mix. While it can be easy to focus on the...Read More >>
Because of the love search engines have for location pages and the high volume of traffic they receive, optimizing one's local pages is a vital step to not only creating valuable links to a website but also for converting valuable traffic into clients. Although the importance of location pages is...Read More >>
