Social media is one of the best ways to keep in touch with people, personally and in business. But there are only so many things you can say on Twitter and Facebook before you start repeating yourself, right? Not necessarily. Fortunately, there are many ways to change up your message and make your...Read More >>

If your business has at least one physical location near to a city, then you're going to want to take all the virtual real estate in local searches that you can. Being on top of the local search food chain can allow you to find new customers, reach customers you might otherwise miss and even...Read More >>

Social media and search engine optimization (SEO) are two of the most important aspects of marketing, and a successful marketing campaign is difficult to create without incorporating both of these features. However, incorporating social media and SEO into your marketing program is not enough; you...Read More >>

It’s not secret that mobile usage is growing rapidly. According to comScore, 58 percent of all US consumers already own a smartphone. To go even further, Latitude says that 61 percent of people have a better opinion of brands when they offer a good mobile experience. Moral of the story: Mobile...Read More >>

Facebook's new algorithm has a lot of people wondering how to navigate their favorite social media site. While many changes have been rolled out, there are a lot of new features that are simpler to use, are more efficient, or allow you to customize what you want to see. Knowing the basics of...Read More >>

In the world of small business, marketing is the fuel that drives the engine of commerce and growth. But in this day and age, marketing has grown far beyond simply handing out business cards or sending mailers. Society, on a global scale, is high-tech, and businesses must market via the latest...Read More >>

Despite the many changes associated with digital marketing efforts and algorithm updates from major search engines, search engine optimization efforts remain an important method of meeting audience needs by attracting them with relevant information and solutions. With the existence of constant...Read More >>

In the aftermath of algorithm updates and the need for quality, authoritative links, building links and garnering engagement from quality sources is becoming increasingly important, requiring more creativity and thoughtfulness than previous link building efforts. As a result, promoting engagement...Read More >>

Consumers are bombarded by advertising every single day. But while exposure to hundreds and even thousands of advertisements can be overwhelming, the truth is, consumers may actually have much shorter attention spans than they have had previously, making it more difficult for companies and brands...Read More >>

Marketers and business owners and leaders alike must always be on the watch for transformations in the world of online marketing, adapting and changing with what lies ahead in the future of advertising and messages. But while marketers may be fully aware that constant changes are taking place, that...Read More >>