Author Archive

Who Will Win the Video War? YouTube or Facebook?

One company is the master of the online video content universe. The other company changed forever the way people interact with each other. One company does just one thing, but does it very well. The other company does a lot of things well and still isn't satisfied it has reached its potential. Now,...Read More >>

Top Websites That Offer the Best Curated Content

Just as there is more to being a curator of fine art than hanging paintings on a wall, there is more to being a content curator than publishing a collection of articles on a website. The top content curators display a certain flair for uncovering the best articles and posts available and presenting...Read More >>

The Critical Importance of Relationship Building in Building Backlinks

Quality inbound links are one of the single most important factors that determine how well your website ranks in the organic search results. Despite multiple algorithm updates that have discredited many backlink acquisition tactics, Google still relies heavily on backlinks to weigh the value of...Read More >>

Open or Closed Source: Picking the Right CMS Platform for Your Business

One of the earliest and most critically important decisions you face when creating a new website for your business is the choice of which content management system (CMS) platform will be used to build out your site. Your decision will affect the design and features available on your site, the time...Read More >>

Getting Your Android App Indexed for Google Search

Google’s stated goal is to deliver everything needed for a satisfying user experience, and this now includes mobile apps for Android. In a nutshell, Google’s app indexing protocol enables you to tie your web pages to specific content on your mobile app. Users who already have your smartphone...Read More >>

Can Vurbs Deck of Cards Trump Google’s Hand?

Vurb’s recent app launch is a dagger pointed straight at the heart of what many observers in the tech community believe to be Google’s biggest weakness in the mobile arena: it’s all-powerful search functionality is essentially build around lists of web results that make navigation a real...Read More >>

The Benefits and Best Practices of a Multilingual Website

In the beginning, the digital world was forged by English-speaking developers and users. Personal computers as well as the Internet were the product of Western-based technology and ideas. However, as Bob Dylan once sang, “The times they are a-changing.” Today’s digital marketplace now...Read More >>

Just How Effective Are Facebook Ads?

There is precious little middle ground when it comes to advertiser’s opinions about advertising on Facebook. Many marketers swear by the business-building advertising opportunities offered by the world’s largest social media network, while an equal number are inclined to simply swear at the...Read More >>

5 Essential Online Marketing Tools for Small Businesses

An effective digital marketing strategy is absolutely essential if your business is going to remain a competitive force in today’s marketplace. Consumers are increasingly embracing digital technology, and businesses need to either follow their customer’s lead or get left behind. The latest...Read More >>

Avoiding Common Website Design Disasters

A professionally designed website is absolutely critical to the success of your digital marketing strategy. In today’s technology-driven marketplace, not having a website is as pointless as going to a networking event without business cards. Consumers in record numbers are turning away from...Read More >>