Author Archive

Improve Your Social Media Marketing with Twitter’s New Analytics Dashboard

A recent upgrade to Twitter’s analytics platform will provide social media marketers with an expanded view of the performance metrics of their organic tweets. Twitter advertisers, verified users, and Twitter Card publishers will now be able to view statistics on the number of times each tweet is...Read More >>

The 3 Faces of Social Media The Good The Bad The Ugly

It’s hard to believe that just 10 years ago Facebook and Twitter didn’t even exist. Kids today equate a world without social media to living in the Stone Age, probably in the same way that people of an earlier generation couldn’t imagine life without television. Despite its phenomenal...Read More >>

How and When to Use Canonical Tags on Your Website

A canonical tag is simply a short piece of code that is placed on a webpage to let the search engines know which nearly identical piece of content is the original and which is the duplicate. By identifying the original, you can avoid any problems with duplicate content and ensure that only the...Read More >>

How to Profitably Leverage Mobile Paid Search

The growth of the mobile industry is a phenomenon that seemingly knows no bounds. An estimated 57 percent of the U.S. population already owns a smartphone, and spends an average of 2 hours each day socializing, shopping, and surfing on their mobile device. The time spent in front of a mobile...Read More >>

How Your Company can Benefit by Understanding Your Customer’s Voice

Voice of the Customer (VoC) refers to the preferences and experiences that are expressed by your customers as they relate to your company, products, and employees. The process includes the collection and sharing of valuable feedback information among all employees involved in product development,...Read More >>

David-sized Vurb Battles Goliath-sized Google for Mobile Search

Contextual search engine startup Vurb was recently named the winner of the Disrupt Cup 2014 at New York’s TechCrunch, adding $50,000 of prize money to its war chest of $8 million in venture capital funding. The San Francisco-based tech company is currently in closed beta mode with a mobile-based...Read More >>

Harness the Power of Public Relations to Build Quality Penalty-Proof Links

The days of acquiring links with thin, poorly-written irrelevant content or by buying bucketfuls of cheap spammy links are over, and Google is ready to deliver severe ranking penalties to anyone who refuses to abide by their new link building guidelines. What Google wants to see are links that...Read More >>

How to Choose the Right CMS for Your New Website

A content management system (CMS) is a website-building platform that enables people with little or no coding skills to update and manage their own website content. This frees the website owner from having to depend on an expensive programmer for recurring routine tasks. There are two basic types...Read More >>