Author Archive

Mobile Devices Rocket Past Desktop as the Consumer’s Search Option of Choice

It’s been a long time coming, and now it’s official. According to Google, the majority of search engine queries are now being conducted on a mobile device – specifically a smartphone – rather than on a desktop computer in 10 countries including the United States and Japan. Mobile search...Read More >>

5 Creative Ways to Repurpose Your Blog Content

While fresh content is critically important to the success of any digital marketing campaign, the task of creating a steady flow of fresh material can become a tremendous burden to local businesses operating with limited resources. One highly effective solution to this problem can be found in...Read More >>

How Your Business Can Benefit from Influencer Marketing

The problem with advertising is that consumers simply don’t trust it as a source of unbiased information about products and services, and that includes digital as well as traditional advertising channels. According to a study by the Nielsen Company, personal recommendations from friends and...Read More >>

New YouTube Cards Designed to Increase Viewer Interaction

YouTube has begun rolling out YouTube Cards, an interactive feature aimed at increasing the audience watching and interacting with TrueView video ads. Cards can be displayed on both desktop and mobile devices, and will eventually replace the current YouTube annotation product. According to...Read More >>

Pros and Cons of Facebook’s Click Bait Policy

Facebook is constantly working to employ new algorithms designed to help control the kind of content its users are having to weed through on a daily basis. It might sound a bit controlling on the part of the company, but these algorithms are usually effective at helping users stay focused on what's...Read More >>

Tell More, Sell More: How Local Search Information Drives Sales

Consumers are hungry for information about local product and service offerings, and the information they obtain from local search is a key factor in determining which local businesses they will shop in-person and eventually buy from. According to an exhaustive study commissioned by Google, three...Read More >>

The Best No-Cost Conversion Rate Optimization Tools

No matter how many visitors you attract to your website, it doesn’t count for much if you can’t convert your traffic. The higher your rate of conversions, the more results you can squeeze from the same volume of traffic – whether your marketing objectives are to sell products and services,...Read More >>

4 Reasons Why You Should Avoid Building a Free Website

Whoever said that the best things in life are free obviously never had a business website. Like the proverbial “free lunch,” there’s no such thing as a free website. You simply pay for it in other ways, and your ultimate cost is likely going to be pretty steep. The truth of the matter is...Read More >>

3 Compelling Reasons for Integrating Social Media Throughout Your Marketing Channels

The concept of synergy goes all the way back to Aristotle, who taught us that the whole is greater than the sum of its parts. While that sounds like a great piece of philosophy, exactly how does that apply to today’s digital marketing world? The sheer volume of marketing channel options all...Read More >>

Can Building Links From Expired Domains Help Your SEO?

Ever since Google began shortening the list of acceptable link building practices, webmasters have been burning the midnight oil, experimenting with alternative methods for building quality inbound links. Despite Google’s best efforts, inbound links remain one of the single most effective means...Read More >>