Author Archive

The Dangers Of Selling Off Your Company To Anyone

In the age of the Internet, entrepreneurs and startups thrive. Some startups are looking to sell quickly while others want to make a significant impact with their business. Selling your company might be the next option to progress it you can't handle it alone. However, selling off your company...Read More >>

5 Signs You Need A New Website (Comic)

Is your website looking old and maybe a little dusty? Are people running from it as soon as they visit? Is your site too slow to load or does it even show up in Google? Is there any way to interact using Social Media? If you said yes to any of these questions, your site needs a redesign. Let...Read More >>

Dissecting The Social Media Backlash Against Sarah Palin – What Not To Do

Social Media is very sensitive and can be equated to a magnifying glass on everything good or bad about you. If you followed the 2008 presidential race, you know how critical Social Media was of the presidential candidates as well as Palin. In light of the tragic events in Arizona, the public...Read More >>

Designing With Usability: How To Make Navigation Easier For Users

Web usability is one of the most important aspects in web design. Users will love or hate your work if they can't easily navigate your site. Designing a user interface with usability in mind will guide visitors through your site easily. Here's what you can do to make your site usable. The...Read More >>

The Web Runs On Words: How To Write Effective Copy That Creates Real Results

The web runs on words. We write for search engines, we write for people and we write to convert readers in to hopefully customers or a member of a community. Google thrives on keywords and organic content to rank and identify sites. However, it's one of the most neglected pieces of any web...Read More >>

How To Tag Friends And Pages On Facebook

Tagging friends or pages is a great way to promote things you like. Friends often tag pages to suggest interests within their network. It's great way to find which bands your friends are listening to, which brands they like and what activities they do - here's how to start tagging. How To Tag A...Read More >>

Recap: Our December 16th Event

Social Media Marketing extraordinaire Dave Evans gave a keynote at DigitalEYE last Thursday to an audience of about 90 attendees. Special thanks to the staff for coordinating the...Read More >>

Walter’s Work Displayed At 3rd Annual Doorways Event

Walter Pouchot, our Creative Director and designer of Big Brothers Big Sister of OC's Facebook campaign had his work for the organization featured at Knott's during the 3rd annual Doorways event. You can see Walter at 1:49 in the video and his work for...Read More >>

Ditch Your Email: Use Twitter For Messages

Email is showing its age it has become a spam-ridden and inefficient medium that can bog down anyone. Twitter solves all of those problems. Twitter's message interface is extremely simple and condenses messaging to its simplest form. Its 140-character limit forces you to say what you really...Read More >>

Exclusive Interview With Dave Evans, Author Of “Social Media Marketing: The Next Generation Of Business Engagement”

I had the pleasure of interviewing Dave Evans, author of Social Media Marketing: The Next Generation Of Business Engagement and Marketing yesterday. I spoke with Evans about Social Media and how it can improve any brand or business. If you want to know how to engage and generate targeted traffic...Read More >>