Author Archive

Part II: Is Your Brand Cyber-Citizenship in Good Standing?

The temptation for brands to exploit the treasure trove of data being mined by Facebook about the social network's hundreds of millions of members is strong.  But brand marketers can succeed with their goals of reaching prospects and customers through the social network without trampling the...Read More >>

Part I: Are Facebook Changes & Privacy Concerns Impacting Your Brand?

Is Facebook being unkind to brands? With all the media and legislative attention on Facebook's privacy practices, Digital EYE Media thought it would be helpful to brand marketers to assist them in their considerations of the impact the controversy may have on the brands of companies...Read More >>

Boxes You Want to Uncheck on LinkedIn

(Thanks to Brad Remillard of Impact Hiring Solutions for passing along this great information.) Business-based social media site LinkedIn has followed in Facebook‘s footsteps with massive under-the-radar privacy policy changes.  Linkedin has changed its privacy settings so that they can...Read More >>

How Marketers Can Thrive with the Hybrid Facebook News Feed and EdgeRank

The dust is beginning to settle from the mixed user reactions to the revamp Facebook did to its News Feed a month ago. The changes have far-reaching implications for marketers who communicate with their customers on the platform. This development has led Digital EYE Media to ramp up its services...Read More >>

QR Codes — Hardlinking the Mobile Web to Find You…Socially

Social Media has met the Mobile Web, and the QR (Quick Response) Code is becoming a prized tool of customer connection for marketers.  It simply makes it much easier for brand followers, customers and prospects to find a business online. The Mobile Web refers to the use of Internet-connected...Read More >>

Digital EYE Media Signs SecureAuth, Crescent Solutions, Other New Accounts

COSTA MESA, Calif., Oct. 25, 2011—Digital EYE Media, Orange County’s foremost website design firm and online search and social media marketing (SMM) specialist, has signed a number of new clients, including SecureAuth Corporation, Crescent Enterprise Solutions, B Cellars Napa Valley Winery,...Read More >>

Digital EYE Media Named Agency of Record for Hitting Jack-It™ System‘s Estrada Beisbol Search & Social Media Campaigns

COSTA MESA, Calif., Oct. 13, 2011—Digital EYE Media, Orange County’s top online search and social media marketing (SMM) firm, has been named agency of record for Estrada Beisbol, Inc., based in Manhattan Beach, Calif.  The company invented and markets the Hitting Jack-It™ System, the world's...Read More >>

Digital EYE Relocates to John Wayne Airport Area

Digital EYE Media, Orange County’s leading online search and social media marketing (SMM) firm, has relocated its offices from Lake Forest, Calif. to the headquarters of parent company Leading Edge Aviation Services at 3132 Airway Ave., Costa Mesa, Calif., on the west side of John Wayne Airport...Read More >>

Social Intelligence – Part 1: Business Intelligence Meets Social Media

So much social media data, so difficult to make sense of it. Enter Social Media Intelligence—“the management and analysis of customer data from social sources, used to activate and recalibrate marketing or business programs,” according to Forrester Research. But is the insight that social...Read More >>

Digital Eye—‘Others Look, We See…’

We are often asked what exactly the term "Digital Eye" means.  As an Internet marketing company, we embrace a precise definition of Digital Eye related to our marketing vision and based on our slogan: "Others Look, We See..." The “Digital Eye” represents our "virtual organ of insight"...Read More >>