Some business owners wonder if do-it-yourself (DIY) SEO is a good thing to do. In other words, they weigh the options of paying for an SEO company to analyze their business' web marketing and website, and doing it on their own. Below is a discussion of the pros and cons of each method. It should...Read More >>
Google+ is one of the newest social media concepts available to business owners, but it's also one of the most efficient and beneficial. Rather than act as a social media site, it acts as a layer of social media placed upon everything you do online, particularly Google-based tasks. It also helps...Read More >>
If you're running an online marketing campaign, chances are you're thinking about many different things. search engine optimization, social media, email campaigns, and other internet-based methods are all very helpful when marketing your business online. But have you considered offline options, as...Read More >>
Good search engine optimization tactics are a crucial part of any online marketing strategy, and link building is a part of good SEO. But inserting links can be much trickier than it sounds - at least if you want to increase your search engine ranking by doing so. More than just a random smattering...Read More >>
Social media is one of the best ways to keep in touch with people, personally and in business. But there are only so many things you can say on Twitter and Facebook before you start repeating yourself, right? Not necessarily. Fortunately, there are many ways to change up your message and make your...Read More >>
If your business has at least one physical location near to a city, then you're going to want to take all the virtual real estate in local searches that you can. Being on top of the local search food chain can allow you to find new customers, reach customers you might otherwise miss and even...Read More >>
Social media and search engine optimization (SEO) are two of the most important aspects of marketing, and a successful marketing campaign is difficult to create without incorporating both of these features. However, incorporating social media and SEO into your marketing program is not enough; you...Read More >>
Facebook's new algorithm has a lot of people wondering how to navigate their favorite social media site. While many changes have been rolled out, there are a lot of new features that are simpler to use, are more efficient, or allow you to customize what you want to see. Knowing the basics of...Read More >>
In the world of small business, marketing is the fuel that drives the engine of commerce and growth. But in this day and age, marketing has grown far beyond simply handing out business cards or sending mailers. Society, on a global scale, is high-tech, and businesses must market via the latest...Read More >>
Despite the many changes associated with digital marketing efforts and algorithm updates from major search engines, search engine optimization efforts remain an important method of meeting audience needs by attracting them with relevant information and solutions. With the existence of constant...Read More >>
