Author Archive

Five Social Media Predictions for 2014

In recent years, social media has gone from something that people used for their personal lives, to an essential business tools that every business owner, corporations, and Internet marketer needs to know how to use. Because of this shift, social media and the way it is viewed has changed...Read More >>

How to get more Placements in Google’s Universal Search

Being listed on third-party websites is one of the most important things you can do SEO. Universal search is one of Google's newest forms of search. Up until the release of universal search, vertical search was all the rage on Google. The only problem, is that most people didn't even know that...Read More >>

2013 SEO Recap: Changes and Updates

In 2013, businesses and Internet marketers became aware that the landscape of search marketing was changing. Not only is SEO changing rapidly, but it's becoming more "human" in a way, as well. Since 2013 was all about making search engine optimization techniques that place the power in the hands of...Read More >>

How to Measure SEO Results

Measuring SEO results can be a tricky thing. After all, search engine optimization is not one single thing, but rather a system of things that have to be observed, tracked, understood, and then acted upon in order for it to help you and your business. There are several key components that go into...Read More >>

Would Your Business Survive Without Google?

Google is highly regarded as the number one search engine in the world. Just about every website has to conform to Google algorithms. Even though other search engines go through algorithm changes, as well, Google holds approximately 67 percent of the market share therefore if you are interested in...Read More >>

Facebook Favors High Quality Articles in the News Feed

Facebook continues to battle Twitter for the top spot in social media royalty. But with user interests changing, Facebook is having to make some changes to its algorithm, as well. Once upon a time, memes were cool and a small group of people followed them and shared them with others. But recently,...Read More >>

Five Local SEO Mistakes to Avoid

SEO is the most important online business task you can attend to as a business owner. Poor or nonexistent SEO means that your website doesn't attract much traffic, and without traffic there are no sales or conversions to be made. Local SEO is a great way to bring in customers from your area, but it...Read More >>

How Can PPC Help Organic SEO?

Organic SEO is the best way to obtain high rankings with search engines and drive traffic to your site. Pay per click (PPC) campaigns can help you drive sales, but it can also contribute to organic SEO because it incorporates so many of the key aspects and characteristics of organic SEO. Keyword...Read More >>

How Will Hummingbird Impact Mobile Search?

As SEO moves towards improving user experience and away from merely tracking hits and keywords, Google improves its algorithms to ensure that Google searchers obtain the most relevant results possible. With the introduction of Hummingbird, Google's latest algorithm, much talk has occurred placing...Read More >>

Stop Thinking About Keywords and Focus on Users

Many website owners add content to their sites in order to draw in visitors. And while this is certainly a necessary step to take in the world of SEO, it's also crucial to ensure the content you're using is actually informative and helpful to the person reading it. There has been a trend for a long...Read More >>