Author Archive

Can Facebook’s New Places Directory Replace Google+ Business Pages?

Nineteenth century British philanthropist and educational writer William Edward Hickson is credited with popularizing the proverb “If at first you don’t succeed, try, try, try again.” Facebook has apparently taken Mr. Hickson’s advice to heart by quietly introducing a revamped version of...Read More >>

How Social Media Affects Search Engine Rankings

When Google spokesperson Matt Cutts says that social signals are not part of Google’s search engine ranking algorithm, you have to take his words with a grain of salt. Not that I believe Cutts would intentionally lie about the impact of social media, but he is such an accomplished wordsmith and...Read More >>

iPhone 6 Plus vs Nexus 6 vs Note 4

iPhone 6 Plus vs. Nexus 6 vs. Note 4 Do you want a big smartphone? Does that large screen make you think of all the things you will be able to do better and faster? Want an exceptional camera? You have at least 3 excellent choices and the real battle is fought between the iPhone 6 Plus, the...Read More >>

Why Spammy Backlinks are Still Ranking Websites

Despite the fact that Google has rewritten the rulebook on acceptable link building practice, there are still thousands of sites on the web that continue to enjoy high rankings in the search results with irrelevant links from low quality sites. This is like a slap in the face to every webmaster who...Read More >>

Link Building for “Boring” Businesses

Not every business niche can associate itself with attention-grabbing cute kids and fuzzy kittens. The truth of the matter is that some industries are simply boring and uninspiring to the average eye. Creating compelling content and generating inbound links for ho-hum business verticals is not...Read More >>

How Static HTML Websites Compare to WordPress Websites

The static HTML (hyper text markup language) website dates back to the earliest days of the Internet. The static label refers to the fact that once built, the website could not be altered or updated without the help of a programmer skilled in HTML. Since each web page on a static HTML site is a...Read More >>

Can Ello Survive Without Ad Money?

Just in case you missed the buzz, Ello is the latest social media upstart to hit the Internet, and its claim to fame is every bit as perplexing as it is promising: Ello doesn’t accept advertising and it won’t sell user data. Exactly how, you might be wondering, does Ello plan to keep its...Read More >>

The Top 5 Reasons Why Facebook is Not Dead

The wagons have been circled and Facebook appears to be under siege from all quarters. The average reach for organic posts has plummeted to 6 percent, and Facebook appears to be preparing the social media community for the day when organic reach hits zero. Organic reach is simply the number of...Read More >>

Will Bigger Smartphone Screens Impact Paid Search?

Despite the fact that smartphones are gradually replacing the desktop as the preferred method of accessing the Internet, mobile device conversions continue to lag behind those of desktops by a considerable margin. A recent RKG Digital Marketing Report found that the smartphone revenue per click...Read More >>

Why You Should Not Use SaaS to Automate Local Page Creation and Optimization

Software as a Service (SaaS) is a model for licensing and delivering software. The software is centrally (cloud) hosted and licensed on either on a monthly or annual subscription basis. Also known as “on-demand software,” SaaS is generally accessed through the user’s web browser. One of the...Read More >>