Digital Insights

Live U2’s YouTube Grabs 10 Million Live Streams


Published: October 26, 2009

Did you tune into YouTube on Sunday to catch U2 performing live form the Rose Bowl? If you did, you had some serious virtual company.

The LA Times reports that Sunday’s show generated 10 million streams across 7 continents. The whole show was archived on YouTube Monday and has been viewed more than 1 million times since then.

YouTubeYouTubeYouTube is calling the U2 concert the largest event in the company’s history and it very well could be a glimpse into what the GoogleGoogleGoogle-owned service plans in the future.

After all, it’s hard to make money off of short-form content, but with live streams, YouTube could potentially capitalize and maybe even come up with a payment model (a la Pay-Per-View) for really big events.

You can check out U2’s concert here:

So did you tune in Sunday night? What do you think about YouTube moving into live events? Would you pay to watch a live concert on YouTube? Let us know!


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