Is your company socially mature? You have a Facebook account. You send out a tweet every so often. Maybe you’ve even connected with some of your clients on Linkedin. But is that enough? Does just having these social media sites set up make you socially mature? Forrester Research...Read More >>
The DigitalEYE Media team is wrapping up our five-part series on Social Intelligence with a look at the "Social Graph" at Facebook's core. The Social Graph is simply people and the connections they have to everything they care about. The Social Graph is NOT a count of every individual in the...Read More >>
You know you're being followed, don't you? Every time you activate a Web browser, conduct a Google search or visit a website, you're being tracked. In fact, 80 percent of the top 1,000 websites use some type of tracking tool. It’s all to target consumers with money-making ads. The...Read More >>
Curate – to take charge of or organize. The DigitalEYE Media team wants to share some insight into this curious word. Content curation is the method through which millions of social networking users collect and analyze information and turn it into ‘intelligence.’” Curating...Read More >>
The DigitalEYE Media team wants to know: are you content with your content? “Content is King, Search is Queen and Filters Are Their Offspring,” wrote Raymond Blijd in the January 26, 2011, Intelligent Solutions Blog. The model suggests that the Web functions as a sort of royal/commercial...Read More >>
Facebook, Pinterest, LinkedIn and Twitter are the hottest social media companies on today’s Web – and the data shared and searched on these social networks is highly valuable to organizations. But accumulating social media data presents challenges for marketers unprepared for the difficulties...Read More >>
Ok, you’ve got the intelligence, so now what are you going to do with it? Is it actionable? Your company has been mining the nearly inexhaustible treasure trove of social media data to be found in Facebook posts, Twitter microblogs, Yelp reviews, social blogs, social bookmarks, YouTube...Read More >>
Google+ may be a "ghost town" and Facebook may be futzing around with mobile, but Microsoft still sees gold in the social space. Microsoft's “So.cl” -- pronounced “Social” -- is finally and officially here, but is it a brilliant play or another Steve Ballmer (MS CEO) bust? Socl...Read More >>
Who you know and what you like. Your Social Graph and your Interest Graph. Are they mutually exclusive...or complementary? The DigitalEYE Media team thinks you might want to know more about this topic. So here you go... Brands need the information contained in these graphs if they're...Read More >>
In the "Attention Economy," the challenge facing marketers is finding ways to concentrate consumer minds – amidst billions of competing stimuli – on specific products and brands in order to prompt eventual purchasing decisions. The DigitalEYE Media team of Orange County Internet marketing...Read More >>
