Facebook, Twitter, YouTube, LinkedIn, Google+ — whether it's social networking, video sharing or microblogging, your customers are using social media, and you need to know how to work with this new media to reach them and draw them to you. Social media marketing is a linchpin of any strategic...Read More >>
“The search for truth is more precious than its possession.” — Albert Einstein Search engine marketing (SEM) is the practice of marketing or advertising your website through search engines like Google, Bing, Yahoo or MSN. SEM is a key component of any Inbound Internet Marketing...Read More >>
Getting found by customers. That's the goal of inbound "pull" marketing efforts--bringing warm, pre-qualified leads into your sales funnel rather than needing to be constantly reaching outward to cold, uncertain targets. The DigitalEYE Media team of Orange County Internet marketing...Read More >>
Laptops, tablets, netbooks, notebooks, subnotebooks, handheld PCs, PDAs, smartphones...computing has gone mobile, raising the question of whether or not the"desktop" version of websites -- with the ability to zoom and pan the touch-screen -- can go along for the ride. Users are visiting websites...Read More >>
Google+ (pronounced and sometimes written as Google Plus, sometimes abbreviated as G+) is a social networking and identity service operated by Google Inc. The service was launched on June 28, 2011. At first, the Internet community thought of Google+ as the"social network flavor of the...Read More >>
Trade shows (aka, trade fairs, exhibitions or expos) were at one time supposed to disappear due to escalating transportation costs and improvements in sophisticated online meeting technology. Nonetheless, as we head into 2012, the $12 billion U.S. Trade Show & Event Planning industry shows no...Read More >>
A company's website -- open 24 hours a day, 7 days a week -- is an excellent business marketing tool for attracting customers and making sales. The site gives visitors a way to "connect" with a company and learn about its products and services in a way that a phone book or newspaper advertisement...Read More >>
