Author Archive

Is Outsourcing SEO and Social Media Bad for Business?

Outsourcing social media and search engine optimization efforts has long been a method that companies large and small have done in an effort to manage SEO and SMM campaigns more effectively. But despite the pros associated with outsourced social media and SEO, using a combination of internal and...Read More >>

Can You Use Social Media for Lead Generation?

While social media is being increasingly utilized as method of highlighting company culture, identity and improving branding and search engine optimization, it can sometimes, when used effectively, promote lead generation. Discovering which social media outlet is best for a business or marketing...Read More >>

5 Link Building Tactics to Avoid

With search engine updates and a transforming digital marketing climate the subject of linking seems to have become increasingly erroneous and confusing, leaving some small businesses and marketers wondering what tactics can legitimately provide positive, long-term goals for their search engine...Read More >>

Branding Advice for Small Businesses

With a multitude of tasks and things that must be completed, small business owners and leaders can often be overwhelmed by the daunting task of branding a business among the larger marketing budgets and changing technology associated with branding. But despite the abundance of information about...Read More >>

Best Mobile Apps to Manage Social Media Campaigns on the Go

It's no secret that social media is becoming increasingly important as a method of connecting with current consumers and clients, attracting others and highlighting a company's culture while promoting search engine optimization. But while it's blatantly obvious that social media is growing...Read More >>

Can Consumer Brands Benefit from A Local Mobile Marketing Strategy?

Mobile marketing and locally targeted search are taking over the digital climate, offering consumers and searchers an experience that combines their love for mobile devices with a more tailored experience. In addition to affecting search, localized mobile marketing also plays an important role in...Read More >>

LinkedIn InMaps to Visualize your Network

Getting a bigger pictures of the way things are interconnected is helpful in any aspect of life, helping reveal more about how things work with one another. And with the abundance of social media connections and a world where who you know can make or break your career, education and networking...Read More >>

Will Reputation Marketing Improve or Hurt Your Bottom Line?

The reputation of a brand and company may very well be one of the most valuable aspects that drives consumers to enjoy, try or bypass their offerings. As a result, with the importance of Internet marketing, reputation management and awareness regarding one's reputation is becoming vital to one...Read More >>

How to Leverage A Viral Video to Build Links

Video has and continues to be a growing source of interaction and shared information. With major websites encouraging millions of views and video hits every single day, the power of video as a method of sharing information can be an important aspect in the link building and search engine...Read More >>

Link Building Opportunites for SMBs Post Penguin

Penguin updates completed by Google forever changed search engine optimization and the way marketers build links for the websites they are looking to improve rankings for. Long gone are the days where buying links, links exchanges and link farms. In the place of previous, black hat tactics remains...Read More >>