Facebook's new algorithm has a lot of people wondering how to navigate their favorite social media site. While many changes have been rolled out, there are a lot of new features that are simpler to use, are more efficient, or allow you to customize what you want to see. Knowing the basics of...Read More >>
In the world of small business, marketing is the fuel that drives the engine of commerce and growth. But in this day and age, marketing has grown far beyond simply handing out business cards or sending mailers. Society, on a global scale, is high-tech, and businesses must market via the latest...Read More >>
With the explosion of social media and the role it plays in employee productivity, or lack thereof, understanding how employees can actually impact a company's social media can be difficult to understand without a clear comprehension of how they can help and influence. While social media can...Read More >>
Creating a successful Internet marketing campaign is comprised of multiple steps, follow ups, tracking and adjustments. But despite the complexities associated with developing an effective campaign, there are several steps along the way that can make a marketer's job much easier and improve...Read More >>
Although it was only a matter of time before advertising opportunities arose for businesses looking to capitalize on the popularity of Instagram, how effective such advertising will be among consumers who may not be accustomed to seeing brands they don't follow in their feeds is a popular topic...Read More >>
Leveraging social media to give one's business a boost and create a sense of community among audience members, followers and potential consumers is becoming increasingly important and popular among social media marketers. But despite the importance of social media within the social media marketing...Read More >>
When looking at various social media outlets that can provide the best opportunities for branding, interaction and information sharing, understanding where one's audience spends their time can be useful when determining where to allocate time and financial resources. In addition to knowing one's...Read More >>
Outsourcing social media and search engine optimization efforts has long been a method that companies large and small have done in an effort to manage SEO and SMM campaigns more effectively. But despite the pros associated with outsourced social media and SEO, using a combination of internal and...Read More >>
While social media is being increasingly utilized as method of highlighting company culture, identity and improving branding and search engine optimization, it can sometimes, when used effectively, promote lead generation. Discovering which social media outlet is best for a business or marketing...Read More >>
It's no secret that social media is becoming increasingly important as a method of connecting with current consumers and clients, attracting others and highlighting a company's culture while promoting search engine optimization. But while it's blatantly obvious that social media is growing...Read More >>
