Archive Social Media Category

What Channels Deliver More Leads Effectively?

Which Marketing Channels Are Most Effective at Generating Leads? Everything starts with a lead. No matter what industry your business is in, nothing happens without someone to sell your product or service to. This guide will provide an overview of some of the most commonly used lead generating...Read More >>

What Works Best to Attract New Customers: Geofencing or Remarketing?

Geofencing and remarketing have both been used to generate traffic and attract new visitors. Both are effective, but one emerges as a leader in certain situations. Here is what you need to know about using these modalities to attract new customers. What is Remarketing? Remarketing gives...Read More >>

Ten Years of Facebook, How Has Facebook Changed Internet Marketing

It would be hard to deny the prevalent role Facebook in Internet marketing. Facebook is so widespread, in fact, it would be equally as hard to find an Internet marketer who hasn’t incorporated some form of Facebook’s technology into his or her own marketing strategy. Everywhere you look online,...Read More >>

Four Reasons Your Twitter Following Is Not Growing

Twitter is one of the social networking sites that can help you grow your business. However, many people struggle to grow their Twitter following. The good news is that there are several things that can be done to increase your Twitter following, but you have to figure out what you are doing wrong....Read More >>

How to Use Facebook’s Trending Topics to Your Advantage

New features on social media are added on an almost continuous basis. While these additions can sometimes be difficult to get used to, they can be very advantageous for business owners. Facebook is rolling out their "Trending Topics" feature soon, which is likened to the Twitter feature of the same...Read More >>

6 Ways Local Businesses Can Benefit from Instagram

Instagram is fast becoming one of the most popular social media sites available, particularly where younger viewers are concerned. Recent reports have touted the mass exodus of the younger demographic from Facebook to Instagram. However, despite its growing popularity, many business owners still do...Read More >>

Five Social Media Predictions for 2014

In recent years, social media has gone from something that people used for their personal lives, to an essential business tools that every business owner, corporations, and Internet marketer needs to know how to use. Because of this shift, social media and the way it is viewed has changed...Read More >>

Facebook Favors High Quality Articles in the News Feed

Facebook continues to battle Twitter for the top spot in social media royalty. But with user interests changing, Facebook is having to make some changes to its algorithm, as well. Once upon a time, memes were cool and a small group of people followed them and shared them with others. But recently,...Read More >>

How to Eliminate Sounding Repetitive on Social Media

Social media is one of the best ways to keep in touch with people, personally and in business. But there are only so many things you can say on Twitter and Facebook before you start repeating yourself, right? Not necessarily. Fortunately, there are many ways to change up your message and make your...Read More >>

3 Reasons Integrating Social Media and SEO is Important

Social media and search engine optimization (SEO) are two of the most important aspects of marketing, and a successful marketing campaign is difficult to create without incorporating both of these features. However, incorporating social media and SEO into your marketing program is not enough; you...Read More >>