Twitter is one of the social networking sites that can help you grow your business. However, many people struggle to grow their Twitter following. The good news is that there are several things that can be done to increase your Twitter following, but you have to figure out what you are doing wrong. Below are four reasons your Twitter following is not growing:

Your Twitter Account Is Not Promoted Enough

In order for your Twitter account to grow, you must promote it. You should include links to your Twitter page on your personal website, Google+, YouTube, LinkedIn and Facebook. When you send out emails to people, you should encourage them to follow you on Twitter. The more exposure your Twitter gets, the more followers you will gain.

You Do Not Have A Strong Profile

Most people look at your profile before they decide to follow you. That is why it is important for you to have a strong profile. Below are some tips for designing a strong profile:

• Profile Photo – Your profile photo should be your business logo or a photo of your face.
• Bio – People will probably read your biography also. Tell people a little bit about yourself and business. You also get to type 160 characters, so you have to be creative.
• Location – You will need to include your location in your profile. This will make it easier for you to attract local followers.

You Are Not Engaging With Other People

If you do not communicate with other people on Twitter, then you are much less likely to get new followers. When you follow someone new, you should check out some of their conversations. You can retweet some of their conversations or reply to some of their tweets. Participating in conversations allows you to get exposed to more people on Twitter, which will increase your chances of getting followed.

You Are Not Tweeting Interesting Stuff

Many people follow Twitter accounts because they find the tweets interesting. That is why if you want to increase your Twitter following, then you will have to tweet things that people find interesting. You may want to consider sharing photos and videos that show your business’s activities or events. Videos and photos are a proven way to get your audience engaged and increase your followers.

For example, if you are a real estate agent, then you may want to post a video of a new house. You can post photos of a beach vacation if you are a travel agent. If you are a fitness trainer, then you can post a short video of one of your workout sessions.

Using social media is one of the best ways to grow your business, which is why Twitter is important. You can increase your following by promoting your Twitter account, creating an interesting profile and tweeting things that people would find interesting. You also want to make sure that you interact with other people on Twitter.