With every online marketing channel and discipline, there must be tools to make the management task more efficient and effective. Social media marketing management is no different. Social media management tools can help with everything from source network connections to campaign and social content management to monitoring and measurement. While there are numerous tools that manage single platforms (e.g., Twitter), many services manage multiple social network accounts, content and measurement.

In last week’s blog, we listed some best-selling tools.  Here, in alphabetical order, are some other popular applications, and a few that are less well known but still effective for managing and monitoring social media activities.

• @this moment.  Built on the @this moment platform, Distributed Entertainment Channel is a system for managing a brand’s presence across multiple online environments combining multimedia UGC, and a variety of real-time inputs which are distributed across social platforms including YouTube Brand Channels, Facebook Fan Pages, MySpace Brand Communities and the iPhone. The system allows you to publish content, moderate user-generated comments and track and optimize channel performance. They also have features such as ID integration, media handling and reporting.
• Argyle Social. Social media marketing platform that helps marketers measure and justify the social channel. The system is built on a tracking and URL-shortener, giving the user the ability to track social conversations on Twitter and Facebook.
• Assistly. Social media management tool aimed to help with real-time customer service via email, self service FAQs, chat and social networks.
• Awareness Networks. Social marketing hub that centralizes social media content publishing, management, measurement and engagement. Also includes access to seven white-labeled, best- practice social networking applications.  On-demand social marketing software to help brands publish, manage and measure across social media channels including Facebook, Twitter, Flickr, YouTube, Foursquare and WordPress.
• Buddy Media. Platform of tools allows for Facebook page management and engagement.
• Context Optional. Cross-platform social marketing solution to efficiently build, manage, monitor and measure brand presence across the Social Web.
• Conversocial. Helps increase engagement, manage interactions and respond to customers on Twitter and Facebook. It also helps plan updates and enables you to assess what type of content resonates the most with your fans and followers.
• Crowd Factory. Suite of social media marketing tools, including Social Campaign, that enables marketers to acquire new customers through simple social gestures and custom social marketing campaigns while easily tracking ROI.
• Datasift. Enables filtering and augmentation of social data to help you filter out the noise and find the information that is valuable to your business and customers.
• Direct Message Lab. Provides consulting, implementation and a platform (REACH) for centralized management of social media promotions and contests, advertising and measurement.
• eCairn. Aggregate conversations, trending topics and bookmark insights to help with your engagement strategy.
• Engage121.  For franchise companies looking to maintain consistent messaging while giving local branches a hand in social media strategy.  With few competitors, Engage121 leads in encompassing monitoring, broadcasting and engagement. The tool is customizable and can support just about any site with a social presence. Corporate managers can create a company-wide promotion message and use mail merge to broadcast it with a local store’s name and address. Permissions may be set to allow a branch to approve a message from corporate before it is distributed to area followers, maintaining a local voice and brand consistency at the same time.
• Expion.  A unified database that aggregates and tracks all employee and customer social interactions to help profile customers, identify advocates and critics, track behaviors and create best employee practices.
• Facebook Insights. Facebook analytics for community insights and measurement.
• Get Satisfaction. Gives a better social support experience, increases SEO and improves customer loyalty.
• Janrain.  Web-based platform of tools including: Engage to make it easy for users to connect a site with their social networks; Federate to facilitate navigation across multiple web properties and partner sites with a single log-in (currently supports 16 networks); Capture to leverage user data for personalized experiences.
• KickApps.   Self-service social media web site authoring and social content management system supporting video, social networking, social graph and activity streams, apps and analytics. Enables Web publishers and marketers to develop branded communities, social applications and interactive widgets on their websites and across the Social Web. Solutions for small and large businesses.
• Local Measure. Social media and location-based marketing and analytics software for multi-location brands.
• MediaFunnel. Offers a Business Social Media platform for Facebook and Twitter supporting multiple users per profile and editorial review.  Includes monitoring and integrates with Salesforce.com. Offers brand monitoring, scheduling, multiple Twitter and Facebook accounts.
• MutualMind. Primarily to help PR and marketing teams analyze and monitor the Social Web, the tool also has an engagement platform with an integrated response system.
• Objective Marketer. A social media marketing and campaign management solution to engage and reach users on Twitter, Facebook, YouTube and other social channels.  It aims to make it easy to manage multi-channel communications while providing comprehensive analytics and reporting.  Offers social media marketing and analytics with integrated campaign management, multi-channel execution, engagement reports and user management.
• Offerpop. End-to-end, white label campaign tools for Facebook and Twitter.
• pop.to Social Marketing.   A social marketing suite, including feed-enabled social gestures and widgets, social dashboard, segmentation tools, influencer identification, conversion tracking and built-in friend casting.
• Posthelpers. An enterprise social selling platform for localizing news, deals and offers across an organization’s multiple Facebook pages, Twitter accounts and LinkedIn profiles.
• Postling.  Local business social media marketing platform to create content, stay organized and reach customers. Currently free for small business or personal use.  Allows for blogs, Facebook, Twitter and Flickr accounts to be managed from a single system.
• Seesmic.  Web and desktop tools to manage social marketing activity on Twitter, Facebook, Foursquare, Google Buzz and LinkedIn plus a plug-in marketplace for more social management options.
• Sendible.   Social media marketing platform that supports 30+ networks and services offering management of: accounts/profiles, messages and content, social contacts, content discovery, engagement, blog content and promotion, monitoring and analytics. Also offers a white label version for agencies.  A platform for engaging with customers, measuring results and monitoring your brand across multiple social media channels at once.
• Shoutlet. Manages social media marketing communications with one platform for building, engaging and measuring social media. Includes multiple account and platform support, social CRM and ecommerce for Facebook, email marketing and mobile features.  Offers a multi-user application that helps build, engage, and measure social media marketing communication via one platform.
• SocialVolt.  A complete social media management platform that integrates the tools needed to engage with clients on the social web.
• Spredfast, Enterprise social media management system that allows an organization to manage, monitor, and measure its voices across multiple social media channels. Also offers a white label option for agencies.  Spredfast aims to position their product as collaborative campaign management and offer features such as scheduling content, and features that integrate with events and social stream like features similar to Friendfeed.  For agencies managing social media for several companies with high ROI demands.  Spredfast’s biggest advantage over other SMM tools is analytics.  Measurement is determined by the amount of content distributed, how many people were reached and whether the intended audience was engaged. Spredfast integrates analytics from clicks by tracking bit.ly links as well as data from each social network. This information is formatted in presentation-ready graphs, which is ideal for agencies bringing clients up to speed on outreach progress.
• Sprinklr. Sprinklr’s SIREn (Social Intent Revelation Engine) platform is a comprehensive enterprise grade SaaS social media management system.  Social media marketing platform and consulting services for consumer and B2B marketers as well as agencies. Provides social media audience research, acquisition, content promotion and measurement tools.
• Sprout.   Cloud-based visual authoring software used to build interactive Engage Ads and Engage Apps that deliver rich, interactive, and social content across the web and mobile devices.
• Sprout Social.  Affordable social media dashboard, monitoring, team workflow, influencer and contact management, performance metrics and daily or weekly email summaries. Supports Twitter, Facebook, LinkedIn, Yelp and Foursquare.
• StrongMail.  A traditional email marketing platform that tracks the multi-stage sharing activity of a campaign all the way to conversion and provides feedback on Facebook fan page wall posts.  StrongMail Social Studio is a comprehensive social media marketing platform with a referral marketing platform, social sharing tool and campaign management application
• Stuzo, Dachis group-owned social media management tool that enables cross-platform (Facebook, Twitter, YouTube, etc.) social experiences and allows clients to manage multiple social programs from one unified interface.
• Syncapse. Product portfolio includes SocialTALK, a hosted SaaS solution that helps enterprises create, publish and measure their social media content strategy and posting schedule.
• Wildfire Interactive. Platform for easy creation, implementation and management of branded interactive campaigns, including sweepstakes, contests and giveaways.

Contact Digital Eye Media for information on how to Manage your Social Media Marketing campaigns: P: (949) 900-3017; sales@digitaleyemedia.com.