Communicate Directly With Your Audience
Email marketing is one of the most effective ways to generate brand awareness, customer acquisition, conversion and retention. If you are a company with hundreds or thousands of active customers or prospects, it can be difficult to effectively communicate with all of them over the phone or in person. Communicating with your customers is an important method of enhancing customer relationships, and email marketing is one the best ways to keep the communication channels open between you and your customers.
You need to be in constant communication with your prospects and your active customer list because although they may not be ready to make a purchase or take action right away, you can continue an ongoing relationship with customers via email. This active communication allows you to provide valuable updates, send useful information that customers are interested in and incentivizes them to continue to subscribe to receive this information and unique offers.