Digital Insights

The Importance of Real-Time


Published: December 29, 2009

The momentum, was too strong. Real-time search — and Google’s (Google) inability to beatTwitter at it — became a huge trend in 2009. Everyone wanted a piece of it, and Twitter had the goods. When you want to find out what’s happening right now, this very minute, Twitter’s search trumped Google, and Google had no choice but to react. Luckily for Twitter, the reaction came right on time. Both Bing (Bing) and Google signed a deal with Twitter to incorporate real-time results from Twitter into web searches, just as Twitter’s flat traffic figures became impossible to hide. The effect of this deal is still unknown, but when Google sends you traffic, you can bet it’s going to be noticeable.

Twitter’s future is still uncertain. We still don’t know the overall business plan beyond a few hints at at least some current revenue, and we still don’t know if the service’s huge popularity boom in 2009 was just a passing fad. One thing is certain, though: The Google deal was the adrenaline injection Twitter needed. If Twitter is really destined to become the world’s new SMS, 2010 is the time to do it, and we’re happy to be along for the ride.


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