Archive Social Media Category

The Pros and Cons of Using Social Media in Your Business

According to LinkedIn, an estimated 94 percent of small to medium-sized businesses use some form of social media to help increase brand exposure and stimulate sales. While social media marketing is clearly an important strategy for a great many businesses, it may not be the best fit for every...Read More >>

Top 5 Social Media Publishing Tools

There’s a little more to effective social media marketing than just slapping together an occasional Facebook post and tweeting your Twitter fans whenever you get the urge. Engaging with followers, building traffic, and generating leads with social media requires dogged persistence, solid...Read More >>

How to Use Social Media to Improve Your Search Results Ranking

Listening to Google spokesperson Matt Cutts talk about SEO is a lot like listening to a political speech – you have to do a lot of reading between the lines in order to make any sense of it. Consider Matt’s comments about the role of social media in influencing search rankings. In a video...Read More >>

5 Ways to Land a Better Job with Social Media

While a well-crafted resume, personalized cover letter, and carefully selected list of references are still important tools for the job seeker, an optimized online presence has become an absolute necessity for conducting a successful job search in today’s digitized world. With a wealth of online...Read More >>

How to Measure the ROI from Your Content Marketing

The John Deere Company introduced The Furrow magazine in 1895 as a means of promoting farming machinery sales through educational articles tailored to help farmers become more successful business owners. More than one hundred years later, the magazine is alive and well and continues to help build...Read More >>

Effective Social Media Crisis Management

It’s a fact of life that bad news travels fast in today’s digital world, especially among the social media community. While bad things can happen to anybody, it’s the way that a company responds to a crisis that spells the difference between forgiveness and recovery or a devastating erosion...Read More >>

How to Increase Profits Through Social Media Selling

Social media means one thing to the general public and quite another to businesses. People get involved in social media because they enjoy socializing, while businesses look on social media as a tool for generating sales. It’s important to remember that people in general don’t like to be...Read More >>

Common Mistakes to Avoid in Social Media Marketing

Mistakes can happen to anyone regardless of training or experience. As an active social media marketer, you’re bound to make your share of mistakes and outright errors in judgment or tactical execution along the way. That’s to be expected and as long as you pick yourself back up and learn from...Read More >>

7 Hidden Features that Enhance Your Facebook and Twitter Marketing

It’s hard to ignore the importance of social media marketing in today’s marketplace. It’s the number one place where your customers and prospects choose to spend their time. Traditional advertising channels have lost much of their power to influence consumers, who have turned to social media...Read More >>

3 Ways to Boost Your Company’s Branding Through Social Media

Leveraging the power of social media is an effective and low-cost way to build your company’s brand. Social engagement allows you to nurture new and existing relationships that in turn lead to increased brand awareness, preference, loyalty, and consumer advocacy. While social media offers a...Read More >>