Others Look. We See.Tm
In today’s digital landscape, analyzing data, and all data not just Big Data, is one of the most challenging tasks that marketers and businesses alike are dealing with.
You need a team of analytics experts to answer these questions:
These analytics have become so complex that if your analytics team isn’t providing data-driven insights to propel new business initiatives forward you are missing out on new opportunities.
One of the most important initial tasks is confirming the data being analyzed is accurate by properly configuring universal Google Analytics, e-commerce analytics (essential if you are selling products online), the company CRM integration, unique call and conversion tracking, all analytic softwares and then verifying this data in the setup phase prior to driving traffic to the site.
Digital EYE Media has dedicated people on our team with the sole business function to review, manage and make actionable recommendations based on website and campaign analytics.
We take the data we have observed and then implement data-driven strategies and solutions to create quantifiable improvements.
Acting on data and removing emotion out of the equation to determine what actions should or shouldn’t be taken is part of our process to achieving success and making sure everyone is on the same page. This will positively improve user experience, increase page ranking, site traffic and all-in-all show a measurable increase in online profits.
Having an analytics and reporting dashboard to review together in monthly meetings is crucial to effective client communication.
We use our reporting dashboard and discuss attribution modeling to determine what referral sources are driving the most targeted traffic that is converting into new clients. Whether it is Google AdWords, organic website traffic, Facebook, Twitter, or other offline marketing initiatives, there are key metrics that can be tracked.
This analysis allows us to continue to develop an audience quality score on the different web, social and offline channels to pivot strategies based on campaign results. We need to analyze these results to ensure we consistently improve campaign engagement and drive new clients or sales on a month-over-month basis.
Our Website Analytics Services Include:
Are you seizing, appropriating and commandeering every opportunity? In business, taking advantage of missed opportunities and overcoming challenges is a savvy way to increase profitability. However, not everyone can identify these prospects in the technical web-verse.
Our experts are different in the sense that we are deeply rooted in the analytics of each client campaign, but instead of reporting on every granular detail we provide reports for your business with actionable takeaways from our analysis to help you make better business decisions both online and offline.
Contact us for a web analytics audit or consultation today!
Call Digital EYE today and speak with a digital marketing expert about how we can help you dominate digitally in your space.
Gain visibility at the top of the search engines, such as Google or Bing, using paid advertising to start sending new visitors to your business’s site right away.
We use proven strategies to create and optimize high quality content, resulting in greater visibility in the search engines and more organic traffic to your website.
Leverage your customer’s connection to their mobile phone as a way to deliver a personal experience and develop relationships with friends, family and businesses’.
In this social-centric world, we utilize social media platforms and the power of influencers to target and connect with your ideal customers online in a compelling way.