What is Search Engine Marketing?


Search Engine Marketing focuses on using paid advertising techniques to promote your website content and increase visibility in search engine results pages (SERPs) and offers the advantage of delivering both immediate and long-term results.

Typically, this advertising comes in two forms. First, through the Search Network which shows small text ads that appear on top of or to the right of the organic search results for a specific search term. Second is through the Google Shopping network which displays competing product images with pricing that appear in the top right of the page allowing the consumer to start their shopping experience directly on the SERPs.

Digital EYE leverages both advertising methods for remarketing campaigns in order to reach and re-engage audiences to complete a desired action. Many people don’t convert on the first visit, but this doesn’t mean they still won’t buy in the future. If you’re not doing remarketing, you are not maximizing your ad spend by reaching those people again.


Targeted Marketing Strategies

Shopping Cart Abandonment is a big issue and remarketing campaigns increase conversions of these users that leave your site, by re-engaging them and sending them back to your website to complete a purchase.


SEM strategies vary significantly,
depending on the different goals and challenges
of each business.


Our experts leverage a variety of proven techniques to scale your search marketing efforts and garner your website’s exposure in search engines, to effectively connect consumers with your brand, acquire new customers and maximize profitability.

Real Results

PPC – Fast, Powerful and Measurable Results


Pay-Per-Click (PPC) is a popular form of online advertising that offers marketing specialists the opportunity to bid on a specific selection of keywords that customers are likely to use when searching for those products or services in search engines, and the results that appear for those keywords in search engine results pages (SERPs).

Google AdWords and Bing Ads are the two major search engine advertising programs where competitive bidding takes place. However, Google is still the dominant player in the space with over $60 Billion in advertising revenue in 2014 and over $48 Billion through Q3 of 2015.

Digital EYE PPC Services

Our  pay-per-click solutions drive quality leads by placing paid advertisements for your products or services directly in front of your customers and executing optimal bidding strategies for all your various paid search campaigns.

Digital EYE utilizes compelling site links such as click-to-call buttons in ads allowing prospects to call you without having to even come to your website.

Why Do You Need PPC


There are several reasons that you should consider paid search as part of your overall digital marketing strategy including:


• Immediacy of results – Once your ads are approved in the search engines campaign editor, you will begin to see them in search results. If your ad campaign is set up and optimized properly, you can begin seeing noticeable traffic coming to your site as soon as that same day.

• Pay only for performance – You decide what your daily budgets are and you never pay more then that amount. If you’re concerned about your budget, Google AdWords allows you to spend as much or as little as you can. It’s important to make sure your PPC ad campaigns are optimized to get the most out of your advertising dollars, so they don’t result in wasted spend. Google Adwords also calculates the quality score of your selected keywords to show you where improvements can be made to display your ads more often and have an optimal cost per click and cost per conversion.


Digital EYE’s team of PPC experts conduct a comprehensive audit of your PPC account, to analyze key search engine marketing benchmarks and make recommendations for improvements.

Keyword Discovery:

How Are Your Customers Searching for You Online?

Whether you’re not seeing enough traffic or your conversion rates are too low, you might not be leveraging the right search terms for your target audience. Each campaign needs to have the right mix of identified keywords in order to reach your target market more effectively.

Digital EYE’s keyword research and analysis services help you identify specific keywords and search phrases around your products and services then make sure you have a corresponding website landing page on your website. We provide you with a realistic understanding of what it takes to achieve top rankings for particular search terms and advise you on how to target better search terms for your website. We also create a negative keyword list to determine which search phrases ads should not display for in order to further increase campaign performance.

Keyword research is essential to finding the search intent and commercial intent of your customers, which allows us to gain a better understanding of the likelihood that a prospect will complete a purchase or other desired action after searching for a given term.


Campaigns That Offer A Competitive Edge Over Your Competition


Often times, relevant search phrases and popular search terms are used alongside branded search terms. Branded search campaigns are also highly recommended. If your website has a significant amount of branded search traffic and you don’t have a branded search campaign setup, then you are allowing your competitors to optimize ads for your brand name and steal your traffic.


Branded Campaigns: Both branded campaigns and product specific campaigns have higher conversion rates than search campaigns bidding on competitive keywords because your users are expressing the intent to find your business directly.

Split Testing Ad Copy: is one of the methods used to identify search intent of users. If we know their intent, then we can provide more creative offers for the following:

• Buy
• Discount(s)
• Deal(s)
• Coupon(s)
• Free shipping



Continuous SEM Campaign Success

Digital EYE leads you through every stage of your company’s Search Engine Marketing Campaign. Beginning with your business goals in mind, we tailor each aspect of your SEM campaign in an effort to continuously drive more quality traffic to your website.

Long lasting results require ongoing campaign management of all SEM elements including:

• Pay-Per-Click (PPC) Advertising Campaign Set Up
• Keyword Research and Ad Targeting
• Ad Copy and Messaging
• Search Network, Google Shopping or Remarketing Ads
• A/B Split Testing
• Bid Management
• Quality Score Improvement
• Mobile & App Ads
• Website Analytics and Campaign Reporting
• Budgeting and Scheduling

At Digital EYE Media, we believe that success isn’t about initial results. It’s about maintaining long-term growth and development.

Call us today to find out more about our Search Engine Marketing Services.

Ready to Dominate Digitally

Call Digital EYE today and speak with a digital marketing expert about how we can help you dominate digitally in your space.

    Or call us at 949.333.8953

    Superior Search Services
    Search Engine

    Gain visibility at the top of the search engines, such as Google or Bing, using paid advertising to start sending new visitors to your business’s site right away.

    Search Engine

    We use proven strategies to create and optimize high quality content, resulting in greater visibility in the search engines and more organic traffic to your website.

    App Development

    Leverage your customer’s connection to their mobile phone as a way to deliver a personal experience and develop relationships with friends, family and businesses’.

    Social Media

    In this social-centric world, we utilize social media platforms and the power of influencers to target and connect with your ideal customers online in a compelling way.