Digital Marketing Solution:
The digital marketing team performed an extensive keyword, industry and competitor analysis identifying gaps in the goals of the clients as well as short and long term opportunities for us to take advantage of. These opportunities created a framework to implement through search, but most of the recommendations for this particular campaign were centered around building an engaged community on social media. We developed a series of social media campaigns centered around establishing new relationships with food bloggers and food chefs on the West Coat to help promote the Del Real Foods brand.
Although there were a series of social media campaigns and contests created, the main social media campaign was The 2016 Del Real Foods Blogger Recipe Challenge. In this exclusive Blogger Recipe Challenge, we partnered with select food bloggers where each blogger created his or her own unique recipe using one or more Del Real Foods products as the base ingredient. The bloggers were then instructed to publish their unique recipe on their social media channels and personal blog encouraging their fans and followers to go and vote for their recipe on the Del Real website during a one month fan voting period.
The Del Real website housed the Recipe Challenge voting pages and leader board where all fans and followers came to vote for their favorite blogger recipes. We selected three winning bloggers: one with the most fan votes, the second and third with the best tasting appetizer and main course recipes (voted by the Del Real Foods executive team). These winning bloggers were rewarded with a full winners package valued at over $10,000, with up to $7,500 in cash as well as a custom video production package where the blogger would film the cooking of their recipe with the Del Real Foods team, being featured on the Del Real Foods website and social media channels as well as their winning recipe being featured on in store product packaging nationwide.