Archive How To: Category

How to Set Realistic Marketing Goals

According to baseball legend Yogi Berra, “If you don’t know where you’re going, you might not get there.” I’m not sure how this applies to baseball, but it definitely applies to your company’s marketing campaigns no matter which strategy you choose – inbound, outbound, or a...Read More >>

How an Increase in Impressions Can Lead to Increased Organic Traffic

Every business that relies on the Internet to generate sales leads or drive actual online purchases should know the value of impressions. While impressions are an important factor in generating more traffic to your business website, they are not an absolute guarantee of success. With organic...Read More >>

How to Get Your Boss Excited About SEO

Getting your boss excited about SEO (search engine optimization) may not be the hardest sell you’ve ever faced, but it’s probably not the easiest one either. The quicksilver nature of SEO is probably one of the biggest challenges you face in convincing your company’s senior management to...Read More >>

How to Keep Visitors from Leaving Your Website

Once visitors arrive at your site, they should be guided to a carefully designed conversion funnel which will gently lead them along the path to becoming a revenue-producing customer. Depending on your product niche and your marketing goals, a successful conversion could take the form of requesting...Read More >>

How to Target Local Customers with Google AdWords

One of the benefits offered by the Google AdWords platform is the ability to specify exactly where you want your pay-per-click (PPC) ads to run. If your business only markets to customers within a given geographic area, it makes little sense to run your ads outside of your immediate market area....Read More >>

Convert More Leads with Education-Based Marketing

One of the primary reasons for the decline of traditional advertising lies in the way the Internet era has affected the consumer. Buyers today prefer to receive information about products and services on their own terms rather than from biased paid advertisements that nobody really pays attention...Read More >>

How and When to Use Canonical Tags on Your Website

A canonical tag is simply a short piece of code that is placed on a webpage to let the search engines know which nearly identical piece of content is the original and which is the duplicate. By identifying the original, you can avoid any problems with duplicate content and ensure that only the...Read More >>

How Local Businesses Benefit from Using Google Analytics

Internet marketing has become a necessity for just any type of business; a recent Small Business Administration study has concluded that small businesses with a web presence average 39 percent greater annual sales revenue that those businesses without a website. Consumers are largely...Read More >>

Building a Strong Online Presence for Your Business

No less an authority than the U.S. Small Business Administration has concluded that small businesses with websites average 39 percent greater annual sales revenue than those businesses without a website. An online presence has clearly become an absolute necessity if a business is to thrive, let...Read More >>

How to Use Schema Markup for Local SEO

One of the most underutilized tools for local SEO is schema markup. Schemas are basically a set of html tags that can be used to display important information in search engine listings such as business location, reviews, prices, and opening hours. Using schemas is so important because they help...Read More >>