E-commerce has its hand in nearly every part of daily life today. You would almost need to live off the grid to get away from its influence - which is great news if you aspire to launch an online store or already have an online enterprise that is up and running. Yet too many talented entrepreneurs...Read More >>
Developing a marketing campaign today simply must include mobile - it is no longer an optional add-on but an essential requirement. From the ever-shifting sands of Google's mysterious algorithm to the well-documented migration of customers away from laptops and towards smaller-screen devices, there...Read More >>
The introduction of social media has changed, well, just about everything we do as well as how we do it. Holiday shopping is no exception. In fact, the mobility of shopping options today means most customers shop in micro bursts - researching from their phone in spare moments, then making their way...Read More >>
Just two marketing strategies alone account for an estimated 23 percent of all new sales: organic web searches and email marketing. As an online retailer, you have a great deal more control over the latter than the former. In fact, when you are watching an online retailer who consistently grow...Read More >>
According to the National Retail Federation, holiday sales can account for anywhere from 20 to 40 percent of the average retailer's annual income. Where your business falls along that continuum may have a lot to do with how prepared you are to launch compelling e-commerce content to bring the...Read More >>
Pinterest launched in the first quarter of 2010 as an invitation-only beta site. From an initial user base of just 5,000, the visually-oriented site now numbers more than 17 million active users. Today, Pinterest is valued at $11+ billion - a number derived almost solely from its estimated...Read More >>
Market yourself smarter: Learn how to make more money and double your ROI with a powerful Google trick. While the rest of us may feel like we're beating a dead horse to develop new marketing strategies, did you know that both Netshoes and Sierra Trading Post are companies that have already...Read More >>
More and more, consumers turn to their devices in an effort to learn more, make a decision or purchase a product - and you're probably one of those people. To bridge the gap between the moment a person watches a video and the moment they decide to make a purchase, also knows as micro-moments,...Read More >>
Writing is writing, isn’t it? Not exactly. Writing product descriptions for an e-Commerce site is a different animal altogether from writing social media posts or creating a new blog article. While most forms of writing for digital marketing are focused on educating or entertaining, product...Read More >>
