You may be skeptical about whether you need Pay-Per-Click (PPC) advertising for your business. It really depends upon how established you are within your niche. This is the simple answer—if you are consistently ranking on the first page of organic search results for your target keywords, then you...Read More >>

Growth hacking is a relatively new term, coined in 2010 by Sean Ellis, an expert in startup marketing and growth. It’s often thrown around as a marketing term, but it’s not exactly marketing. It’s a new business philosophy. Whereas marketing is more about creating profit, growth is about...Read More >>

From large corporations to small business alike, it's important to have the skills and know-how needed to protect your brand online. Whether it's your company's logo or website design or features, you'll want to ensure you're safeguarded from the "borrowers" in competitive business. Keeping your...Read More >>

Established as a fun way to share pictures between friends, Instagram is so much more! Whether you're posting on your iPhone or any smartphone, Instagram is a great source for continuous branding lead generation opportunities throughout the country and worldwide. 1. Profile Picture: You'll need...Read More >>

Mobile first refers to the business approach that assumes employees are primarily using mobile technology such as smartphones and tablets to be more productive. On the other hand, a mobile only approach to business assumes mobile devices are the only tools being used for most...Read More >>

A Twitter influencer list is a marketing strategy that’s used successfully in advertisement and endorsement campaigns. The difference today is the online marketing applications do most of the research work. Some call it the “hero campaign” describing this marketing technique using product...Read More >>

In recent months, Facebook has implemented a number of new features to boost user engagement with businesses and brands. In early 2015, Facebook's new "Call to Action" feature debuted, boosting user engagement through simple yet persuasive new buttons. This month, Facebook unveiled another...Read More >>

It’s been said that the best place to hide a dead body is the second page of the Google search results – and there may be more truth behind this morbid piece of advice than meets the ey According to research conducted by Chitika Insights, the first page of Google’s search results accounts...Read More >>

The use of online marketing to drive sales has absolutely exploded in recent years for a very good reason: it’s an extremely cost effective way to do business. When it comes to closing a sale, SEO leads convert at an average rate of 14.6 percent as opposed to a 1.7 percent close rate with...Read More >>

Much like Google, social media networks tend to be in a constant state of evolution – and like to keep social users as well as marketers in the dark as much as possible. For example, a study released by MIT's Center for Civic Media found that 62.5 percent of users surveyed were not aware that...Read More >>