Social media by itself is one of the greatest - possibly the greatest - marketing tool ever invented. But social media combined with smart phone apps is sort of like nirvana for product marketers....it just takes the whole concept of using social media to drive customer engagement and sales to a...Read More >>

The best map to success begins with a strong start. Business' that have their numbers organized, documents in order, and know exactly what steps they will be taking, all from the very start of the year, are the business' geared up for true success. In this post, learn eight top expert tips to...Read More >>

An important step to any successful business is taking the time to step back and analyze your company regularly. Start the New Year off right by taking this quick quiz and objectively comparing how your business stacks up. Use the results to identify potential weak spots and what you can do to...Read More >>

Creating shareable content is not just about getting the biggest scoop or designing the coolest infographic. In fact, the most difficult part of crafting content with true viral potential is about knowing where to stand on that fine line between self-promotion and share-ability. While some...Read More >>

Most companies today rely heavily on their online presence to meet sales and profitability quotas each month. But today's web-savvy shoppers expect a lot more out of the average website than many companies realize. Taking the time now to optimize your website tools will pay off in the new year with...Read More >>

The holidays can be the cheeriest time of year and also the most stressful. More team members may be out for holiday vacation, increasing workload on those that remain. Different employees may celebrate in different traditions - traditions which can interrupt significant dates on the business...Read More >>

Photography can give your marketing a helpful leg up at any time of year, but during the holidays there is no substitute for the visual appeal that a well-placed photo can bring. However, there are certain keys to making the most of photography's power to give your holiday marketing campaign extra...Read More >>

Even if your primary sales vehicle is your brick-and-mortar store, you can almost bet that many of this season's new customers will get to you via an online search. Statistics now indicate that an estimated 67 percent of all holiday shoppers plan to start their searches for the perfect holiday...Read More >>

The introduction of social media has changed, well, just about everything we do as well as how we do it. Holiday shopping is no exception. In fact, the mobility of shopping options today means most customers shop in micro bursts - researching from their phone in spare moments, then making their way...Read More >>

Just two marketing strategies alone account for an estimated 23 percent of all new sales: organic web searches and email marketing. As an online retailer, you have a great deal more control over the latter than the former. In fact, when you are watching an online retailer who consistently grow...Read More >>