Event marketing is one of the foundational tools in any skilled marketer's toolkit. And today there are more avenues than ever before to host events - online as well as offline. As well, event marketing costs have done a sharp nosedive with the advent of the online event, while the number of such...Read More >>
While we always hold a place in our hearts for the nostalgia that is the original Insta-icon: a brown and rainbow camera, there is something to be said for the new. And that "new" is a beauty inside and out. The new Instagram look was not a whim decision, but a modern thought...Read More >>
E-commerce has its hand in nearly every part of daily life today. You would almost need to live off the grid to get away from its influence - which is great news if you aspire to launch an online store or already have an online enterprise that is up and running. Yet too many talented entrepreneurs...Read More >>
If you are like most people today, you decide whether to open a magazine based entirely on how compelling the cover photo is. Translate that to the online world, and it is easy to see why more than 700 million photos are uploaded daily on Facebook and Snapchat alone! The importance of your...Read More >>
Facebook is the undisputed giant of the social media realm. As of the end of 2015, Facebook's user base had grown to 1.59 billion users. But nearly 84 percent of those users hail from outside North America. This makes using Facebook to generate high quality targeted leads more complex. In this...Read More >>
LinkedIn is a unique animal in the greater sphere of social media platforms. Apart from its unique status of being one of the first social platforms to launch that is still going strong today, LinkedIn also brings to the table its own singular business-to-business focus. This can make using...Read More >>
When recruiters work with job candidates to improve interviewing skills, strong emphasis is placed on each candidate's ability to promote themselves to best advantage. After all, on paper, one candidate can look remarkably like another. But in person, the candidate has that precious rare chance to...Read More >>
Twitter is one of those social media feeds that is so easy it is hard. In other words, Twitter's ease of use is deceptive when your goal is effective online marketing of your brand, product or service. The good news is, if you are not yet quite up to speed on how to use Twitter most effectively...Read More >>
Business marketing today is all about the almighty image. Images can capture two-thirds more sets of eyes than text alone and generate up to 94 percent more views. But here is the kicker - images only work in your marketing favor when they are high quality. A high quality, compelling image can...Read More >>
2016 is upon us. If you're still missing the mark when it comes to attracting targeted traffic to your website, it's time for a quick refresher. The online marketing landscape changes constantly, and it's crucial to stay up-to-date on the latest developments to ensure that relevant users who want...Read More >>
